As Interbrand London's Executive Creative Director Sue is responsible for driving the creative passion, energy, and excellence being delivered through the business. With over 20 years’ experience working with global clients across all sectors and channels, Sue believes, as creative thinkers, we have a responsibility to play many roles in order to create successful, thriving brands. Creative provocateur, business entrepreneur, consumer advocate, and brand guardian, each role plays an important part in delivering ongoing, relevant insight, value, as well as opportunities for the consumer to connect with the brand in ways never thought of before. Since joining Interbrand, Sue has developed the creative disciplines and standards of the Interbrand business. Current and previous clients include Samsung, GSK, Mars, Vodafone, Wrangler, TTG, VF Group, Kipling, ING Bank, Shell, Segafredo, WHSmith, Coca-Cola, Hutchison Whampoa, Airtel and Bank of America.
Sue has received a number of creative awards and has judged candidates for a number of internationally renowned Design awards such as D&AD, The Drum, and most recently Dubai Lynx awards.