Established in 1974, Interbrand is a network of 21 offices in 17 countries, meaning we are a truly global brand consultancy. Publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, Interbrand continues to reshape what a ‘brand’ is. Locally, we have been in operation for over 15 years. In that time, we have built many of Australia’s most known and loved brands.
With so much competition for people’s attention, it’s more important than ever that brands are visually, verbally and strategically powerful. However, that’s no longer enough.
What it takes to build a great brand is changing. As technology’s role in society continues to evolve, what a brand ‘does’ matters far more than how it looks or sounds. Meaningful brands create emotional engagement. They deliver intuitive services, products, platforms and experiences.
The best brands don’t find ways to reach people, they’re designed for people, and find ways to improve their lives. At Interbrand Australia, we do exactly that.