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Speaking at the Best Global Brands breakfast in Sydney’s Barangaroo waterfront precinct this morning, Interbrand Australia and New Zealand CEO, Nathan Birch, revealed that if Amazon continues growing consistently it will reach a valuation milestone no other brand has yet achieved.
“Amazon has an astounding 27% growth on brand valuation, year on year, since 2014. It is now third, with a valuation of a $US125bn. At the current rate of growth, it will surpass both Apple and Google within five years, possibly being the first brand to exceed the $US400bn mark,” he said.