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In his piece on the importance of brand strategy during and beyond the COVID-19 crisis, our CEO, Nathan Birch, writes:
Most marketers in Australia will have been challenged by their CEOs and boards with the question: How do we survive this? Now we’re slowly moving past that point, the smart CEOs and boards are turning to their CMOs and asking: How do we succeed?
Both questions have the same answer. Right now, businesses would be wise to reassess, review, or even redefine their brand strategy.