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COVID-19 is a litmus test for brand strategy, not communications tactics

May 11, 2020


In his piece on the importance of brand strategy during and beyond the COVID-19 crisis, our CEO, Nathan Birch, writes:

Most marketers in Australia will have been challenged by their CEOs and boards with the question: How do we survive this? Now we’re slowly moving past that point, the smart CEOs and boards are turning to their CMOs and asking: How do we succeed?

Both questions have the same answer. Right now, businesses would be wise to reassess, review, or even redefine their brand strategy.

Read the full piece in AdNews here.