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Augmented Reality – the 21st Century Neon?

Smart phones, social, and the internet have collectively changed the way we communicate, consume content, and engage in commerce. But we are on the brink of a completely new device and platform category which will provide businesses and brands with almost unimaginable possibilities for engagement. While Virtual Reality (VR) is arguably an interim step, augmented and mixed reality (AR/MR) will overshadow all other technological advancements to date.


Chief Executive Officer, Australia and New Zealand