How we decide the Best Global Brands

Interbrand’s Best Global Brands report has long been the highest international standard for measuring brand performance.

You probably already know about it, is what we’re saying. But what you might not know is how much work goes into the brand valuation that’s at the heart of the report.

After all, while branding is an art, brand evaluation is a science. In fact, our methodology was the first to be certified by the International Organization for Standardization. But you don’t just need to take their word for it – peek behind the curtain and find out how we come to our BGB conclusions by clicking here.