Meta-luxury – the fall and rise of the luxury brand

When the Global Financial Crisis hit, many expected luxury brands to suffer the most – and some did. Others, however, cleverly reinvented themselves – becoming what we’ve come to call ‘meta-luxury’ brands.

What was behind this transformation – and how can the growth be sustained? To find out from Interbrand Global Director Rebecca Robins (who literally wrote the book on the subject), click here.