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The lockdown caused by this pandemic and the progressive de-escalation have led to major alterations in social relations. In order to stay safe, we’ve avoided hugs and kisses and handshakes as a way of saying hello and expressing how we feel.
A joint effort between Interbrand and Omnicom Public Relations Group, the #hi4nowinitiative is a social movement that seeks to ensure people can continue greeting each other in an emotional (but responsible) way.
“We wanted to facilitate this period of social distancing, without handshakes, hugs, or kisses, with the creation of a simple gesture that condenses all the essence of traditional greetings: affection, respect, friendship, closeness…avoiding that uncomfortable moment in which you don’t know how to react. This is where #hi4now comes from,” says Nancy Villanueva, Interbrand CEO for Iberia & Middle East.
Higinio Martinez, CEO of Omnicom Public Relation Group, says, “#hi4nownot only encourages each of us to keep a safe distance, protecting each other, but also allows us to stay in touch in a human and generous way with all of the heroes on the front line fighting this pandemic.”
For more on the campaign, go here.