When they first hit Australia’s supermarket shelves, ColourHide’s notebooks were a vibrant splash in a stuffy and conventional category. But as the stationery industry became increasingly competitive over the years, ColourHide began to fade away in a sea of sameness.
Our brief was to reimagine ColourHide. To give them new purpose. Sharpen their proposition. Reconnect them to their young audience. And help their classically colourful products stand out in a world FULL of colour.
The new brand celebrates colourful characters. Each product comes to life with its own voice and personality. Thick notebooks aren’t chunky – they’re just big bound. Desk jotters are squares (it’s okay, they own it). And while glitzy products can be a little vain, display folders remind you that you’re the real star. Now, ColourHide can speak to customers in an entirely unique, engaging way.