Best Global Brands 2002
Rankings

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  • Region
    • Asia Pacific
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  • 2002 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    +1%
    69,637 $m
  • 02
    Microsoft
    The Americas
    United States
    Technology
    -2%
    64,091 $m
  • 03
    IBM
    The Americas
    United States
    Business Services
    -3%
    51,188 $m
  • 04
    GE
    The Americas
    United States
    Diversified
    -3%
    41,311 $m
  • 05
    Intel
    The Americas
    United States
    Technology
    -11%
    30,861 $m
  • 06
    Nokia
    Europe & Africa
    Finland
    Technology
    -14%
    29,970 $m
  • 07
    Disney
    The Americas
    United States
    Media
    -10%
    29,256 $m
  • 08
    McDonald's
    The Americas
    United States
    Restaurants
    +4%
    26,375 $m
  • 09
    Marlboro
    The Americas
    United States
    Tobacco
    +10%
    24,151 $m
  • 10
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    -3%
    21,010 $m
  • 11
    Ford
    The Americas
    United States
    Automotive
    -32%
    20,403 $m
  • 12
    Toyota
    Asia Pacific
    Japan
    Automotive
    +5%
    19,448 $m
  • 13
    Citi
    The Americas
    United States
    Financial Services
    -5%
    18,066 $m
  • 14
    HP
    The Americas
    United States
    Technology
    -7%
    16,776 $m
  • 15
    American Express
    The Americas
    United States
    Financial Services
    -4%
    16,287 $m
  • 16
    Cisco
    The Americas
    United States
    Technology
    -6%
    16,222 $m
  • 17
    AT&T
    The Americas
    United States
    Telecommunications
    -30%
    16,059 $m
  • 18
    Honda
    Asia Pacific
    Japan
    Automotive
    +3%
    15,064 $m
  • 19
    Gillette
    The Americas
    United States
    FMCG
    -2%
    14,959 $m
  • 20
    BMW
    Europe & Africa
    Germany
    Automotive
    +4%
    14,425 $m
  • 21
    Sony
    Asia Pacific
    Japan
    Electronics
    -7%
    13,899 $m
  • 22
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -3%
    12,843 $m
  • 23
    Oracle
    The Americas
    United States
    Technology
    -6%
    11,510 $m
  • 24
    Budweiser
    The Americas
    United States
    Alcohol
    +5%
    11,349 $m
  • 25
    Merrill Lynch
    The Americas
    United States
    Financial Services
    -25%
    11,230 $m
  • 26
    Morgan Stanley
    The Americas
    United States
    Financial Services
    NEW
    11,205 $m
  • 27
    Compaq
    The Americas
    United States
    Technology
    -21%
    9,803 $m
  • 28
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    +9%
    9,770 $m
  • 29
    J.P. Morgan
    The Americas
    United States
    Financial Services
    NEW
    9,693 $m
  • 30
    Kodak
    The Americas
    United States
    Electronics
    -10%
    9,671 $m
  • 32
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -3%
    9,219 $m
  • 33
    Merck & Co., Inc.
    The Americas
    United States
    Pharmaceuticals
    -6%
    9,138 $m
  • 35
    Nike
    The Americas
    United States
    Sporting Goods
    +2%
    7,724 $m
  • 36
    Gap
    The Americas
    United States
    Apparel
    -15%
    7,406 $m
  • 37
    Heinz
    The Americas
    United States
    FMCG
    +4%
    7,347 $m
  • 38
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    -2%
    7,209 $m
  • 39
    Goldman Sachs
    The Americas
    United States
    Financial Services
    -9%
    7,194 $m
  • 40
    Kellogg's
    The Americas
    United States
    FMCG
    +3%
    7,191 $m
  • 41
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    0%
    7,054 $m
  • 42
    SAP
    Europe & Africa
    Germany
    Technology
    +7%
    6,775 $m
  • 43
    Canon
    Asia Pacific
    Japan
    Electronics
    +2%
    6,721 $m
  • 44
    IKEA
    Europe & Africa
    Sweden
    Retail
    +9%
    6,545 $m
  • 45
    Pepsi
    The Americas
    United States
    Beverages
    +3%
    6,394 $m
  • 47
    MTV
    The Americas
    United States
    Media
    -8%
    6,078 $m
  • 48
    Pizza Hut
    The Americas
    United States
    Restaurants
    +1%
    6,046 $m
  • 49
    KFC
    The Americas
    United States
    Restaurants
    +2%
    5,346 $m
  • 50
    Apple
    The Americas
    United States
    Technology
    -3%
    5,316 $m
  • 51
    Xerox
    The Americas
    United States
    Business Services
    -12%
    5,308 $m
  • 52
    Gucci
    Europe & Africa
    Italy
    Luxury
    -1%
    5,304 $m
  • 53
    Accenture
    The Americas
    United States
    Business Services
    NEW
    5,182 $m
  • 54
    L'Oréal
    Europe & Africa
    France
    FMCG
    NEW
    5,079 $m
  • 55
    Kleenex
    The Americas
    United States
    FMCG
    -1%
    5,039 $m
  • 56
    Sun Microsystems
    The Americas
    United States
    Business Services
    -7%
    4,773 $m
  • 57
    Wrigley
    The Americas
    United States
    FMCG
    +5%
    4,747 $m
  • 58
    Reuters
    Europe & Africa
    United Kingdom
    Media
    -12%
    4,611 $m
  • 59
    Colgate
    The Americas
    United States
    FMCG
    +1%
    4,602 $m
  • 60
    Philips
    Europe & Africa
    Netherlands
    Electronics
    -7%
    4,561 $m
  • 61
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    NEW
    4,430 $m
  • 62
    Avon
    The Americas
    United States
    FMCG
    +1%
    4,399 $m
  • 63
    AOL
    The Americas
    United States
    Media
    -4%
    4,326 $m
  • 64
    Chanel
    Europe & Africa
    France
    Luxury
    0%
    4,272 $m
  • 65
    Kraft
    The Americas
    United States
    FMCG
    +1%
    4,079 $m
  • 66
    Danone
    Europe & Africa
    France
    FMCG
    NEW
    4,054 $m
  • 67
    Yahoo!
    The Americas
    United States
    Media
    -12%
    3,855 $m
  • 68
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +1%
    3,690 $m
  • 69
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    0%
    3,686 $m
  • 70
    Time
    The Americas
    United States
    Media
    -1%
    3,682 $m
  • 71
    Ericsson
    Europe & Africa
    Sweden
    Electronics
    -49%
    3,589 $m
  • 72
    Tiffany & Co.
    The Americas
    United States
    Luxury
    0%
    3,482 $m
  • 73
    Levi's
    The Americas
    United States
    Apparel
    -8%
    3,454 $m
  • 74
    Motorola
    The Americas
    United States
    Electronics
    -9%
    3,416 $m
  • 75
    Duracell
    The Americas
    United States
    FMCG
    -18%
    3,409 $m
  • 76
    BP
    Europe & Africa
    United Kingdom
    Energy
    +4%
    3,390 $m
  • 77
    Hertz
    The Americas
    United States
    Automotive
    -7%
    3,362 $m
  • 78
    Bacardi
    The Americas
    Bermuda
    Alcohol
    +4%
    3,341 $m
  • 79
    Caterpillar
    The Americas
    United States
    Diversified
    NEW
    3,218 $m
  • 80
    Amazon
    The Americas
    United States
    Retail
    +1%
    3,175 $m
  • 81
    Panasonic
    Asia Pacific
    Japan
    Electronics
    -10%
    3,141 $m
  • 82
    Boeing
    The Americas
    United States
    Diversified
    -27%
    2,973 $m
  • 83
    Shell
    Europe & Africa
    Netherlands
    Energy
    -1%
    2,810 $m
  • 84
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +5%
    2,723 $m
  • 85
    Johnson & Johnson
    The Americas
    United States
    FMCG
    NEW
    2,509 $m
  • 86
    Prada
    Europe & Africa
    Italy
    Luxury
    NEW
    2,489 $m
  • 87
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    -1%
    2,445 $m
  • 88
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    +6%
    2,396 $m
  • 89
    Mobil
    The Americas
    United States
    Energy
    -2%
    2,358 $m
  • 90
    Burger King
    The Americas
    United States
    Restaurants
    -11%
    2,163 $m
  • 92
    Wall Street Journal
    The Americas
    United States
    Media
    -10%
    1,961 $m
  • 94
    Barbie
    The Americas
    United States
    Toys & Games
    -5%
    1,937 $m
  • 95
    Ralph Lauren
    The Americas
    United States
    Apparel
    +1%
    1,928 $m
  • 96
    FedEx
    The Americas
    United States
    Logistics
    +2%
    1,919 $m
  • 97
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    0%
    1,654 $m
  • 98
    Jack Daniel's
    The Americas
    United States
    Alcohol
    0%
    1,580 $m
  • 99
    3M
    The Americas
    United States
    Diversified
    NEW
    1,579 $m
  • 100
    Armani
    Europe & Africa
    Italy
    Luxury
    +1%
    1,509 $m