Best Global Brands 2004
Rankings

Filter + ×
  • Sort
    • Alphabetical Order
    • Numerical Order
  • Sort Direction
    • Sort Ascending
    • Sort Descending
  • Region
    • Asia Pacific
    • Europe & Africa
    • The Americas
  • Sector
    • Alcohol
    • Apparel
    • Automotive
    • Beverages
    • Business Services
    • Diversified
    • Electronics
    • Energy
    • FMCG
    • Financial Services
    • Luxury
    • Media
    • Pharmaceuticals
    • Restaurants
    • Retail
    • Sporting Goods
    • Technology
    • Tobacco
  • Country
    • Finland
    • France
    • Germany
    • Italy
    • Japan
    • Netherlands
    • South Korea
    • Sweden
    • Switzerland
    • United Kingdom
    • United States
No Results
  • 2004 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    -4%
    67,394 $m
  • 02
    Microsoft
    The Americas
    United States
    Technology
    -6%
    61,372 $m
  • 03
    IBM
    The Americas
    United States
    Business Services
    +4%
    53,791 $m
  • 04
    GE
    The Americas
    United States
    Diversified
    +4%
    44,111 $m
  • 05
    Intel
    The Americas
    United States
    Technology
    +8%
    33,499 $m
  • 06
    Disney
    The Americas
    United States
    Media
    -3%
    27,113 $m
  • 07
    McDonald's
    The Americas
    United States
    Restaurants
    +1%
    25,001 $m
  • 08
    Nokia
    Europe & Africa
    Finland
    Technology
    -18%
    24,041 $m
  • 09
    Toyota
    Asia Pacific
    Japan
    Automotive
    +9%
    22,673 $m
  • 10
    Marlboro
    The Americas
    United States
    Tobacco
    0%
    22,128 $m
  • 11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    0%
    21,331 $m
  • 12
    HP
    The Americas
    United States
    Technology
    +6%
    20,978 $m
  • 13
    Citi
    The Americas
    United States
    Financial Services
    +8%
    19,971 $m
  • 14
    American Express
    The Americas
    United States
    Financial Services
    +5%
    17,683 $m
  • 15
    Gillette
    The Americas
    United States
    FMCG
    +5%
    16,723 $m
  • 16
    Cisco
    The Americas
    United States
    Technology
    +1%
    15,948 $m
  • 17
    BMW
    Europe & Africa
    Germany
    Automotive
    +5%
    15,886 $m
  • 18
    Honda
    Asia Pacific
    Japan
    Automotive
    -5%
    14,874 $m
  • 19
    Ford
    The Americas
    United States
    Automotive
    -15%
    14,475 $m
  • 20
    Sony
    Asia Pacific
    Japan
    Electronics
    -3%
    12,759 $m
  • 22
    Pepsi
    The Americas
    United States
    Beverages
    +2%
    12,066 $m
  • 23
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -4%
    11,892 $m
  • 24
    Budweiser
    The Americas
    United States
    Alcohol
    0%
    11,846 $m
  • 25
    Dell
    The Americas
    United States
    Technology
    +11%
    11,500 $m
  • 26
    Merrill Lynch
    The Americas
    United States
    Financial Services
    +9%
    11,499 $m
  • 27
    Morgan Stanley
    The Americas
    United States
    Financial Services
    +8%
    11,498 $m
  • 28
    Oracle
    The Americas
    United States
    Technology
    -3%
    10,935 $m
  • 29
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    +2%
    10,635 $m
  • 30
    J.P. Morgan
    The Americas
    United States
    Financial Services
    +7%
    9,782 $m
  • 31
    Nike
    The Americas
    United States
    Sporting Goods
    +13%
    9,260 $m
  • 32
    Merck & Co., Inc.
    The Americas
    United States
    Pharmaceuticals
    -6%
    8,811 $m
  • 34
    SAP
    Europe & Africa
    Germany
    Technology
    +8%
    8,323 $m
  • 35
    Canon
    Asia Pacific
    Japan
    Electronics
    +12%
    8,055 $m
  • 36
    Kellogg's
    The Americas
    United States
    FMCG
    +8%
    8,029 $m
  • 37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    +13%
    7,954 $m
  • 38
    Gap
    The Americas
    United States
    Apparel
    +2%
    7,873 $m
  • 39
    Siemens
    Europe & Africa
    Germany
    Diversified
    NEW
    7,470 $m
  • 40
    IKEA
    Europe & Africa
    Sweden
    Retail
    +4%
    7,182 $m
  • 41
    Harley-Davidson
    The Americas
    United States
    Automotive
    +4%
    7,057 $m
  • 42
    Heinz
    The Americas
    United States
    FMCG
    -1%
    7,026 $m
  • 44
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    -2%
    6,602 $m
  • 45
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    NEW
    6,526 $m
  • 46
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -21%
    6,479 $m
  • 47
    MTV
    The Americas
    United States
    Media
    +3%
    6,456 $m
  • 48
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    -8%
    6,410 $m
  • 49
    L'Oréal
    Europe & Africa
    France
    FMCG
    +5%
    5,902 $m
  • 50
    Accenture
    The Americas
    United States
    Business Services
    +9%
    5,772 $m
  • 51
    Xerox
    The Americas
    United States
    Business Services
    +2%
    5,696 $m
  • 52
    Wrigley
    The Americas
    United States
    FMCG
    +7%
    5,424 $m
  • 53
    Kodak
    The Americas
    United States
    Electronics
    -33%
    5,231 $m
  • 54
    KFC
    The Americas
    United States
    Restaurants
    -8%
    5,118 $m
  • 55
    Pizza Hut
    The Americas
    United States
    Restaurants
    -5%
    5,050 $m
  • 56
    Colgate
    The Americas
    United States
    FMCG
    +5%
    4,929 $m
  • 57
    Kleenex
    The Americas
    United States
    FMCG
    -3%
    4,881 $m
  • 58
    Avon
    The Americas
    United States
    FMCG
    +5%
    4,849 $m
  • 59
    Gucci
    Europe & Africa
    Italy
    Luxury
    -8%
    4,715 $m
  • 60
    eBay
    The Americas
    United States
    Retail
    NEW
    4,700 $m
  • 62
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +2%
    4,529 $m
  • 63
    Danone
    Europe & Africa
    France
    FMCG
    +6%
    4,488 $m
  • 64
    Chanel
    Europe & Africa
    France
    Luxury
    +2%
    4,416 $m
  • 65
    Philips
    Europe & Africa
    Netherlands
    Electronics
    -2%
    4,378 $m
  • 67
    Kraft
    The Americas
    United States
    FMCG
    -1%
    4,112 $m
  • 68
    Caterpillar
    The Americas
    United States
    Diversified
    +13%
    3,801 $m
  • 69
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +2%
    3,740 $m
  • 70
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    +1%
    3,720 $m
  • 71
    Reuters
    Europe & Africa
    United Kingdom
    Media
    +12%
    3,691 $m
  • 72
    BP
    Europe & Africa
    United Kingdom
    Energy
    +2%
    3,662 $m
  • 73
    Time
    The Americas
    United States
    Media
    -4%
    3,651 $m
  • 74
    Porsche
    Europe & Africa
    Germany
    Automotive
    NEW
    3,646 $m
  • 75
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +3%
    3,638 $m
  • 76
    Motorola
    The Americas
    United States
    Electronics
    +12%
    3,483 $m
  • 77
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +7%
    3,480 $m
  • 78
    Hertz
    The Americas
    United States
    Automotive
    +4%
    3,411 $m
  • 79
    Hermès
    Europe & Africa
    France
    Luxury
    -1%
    3,376 $m
  • 80
    Duracell
    The Americas
    United States
    FMCG
    -2%
    3,362 $m
  • 81
    Audi
    Europe & Africa
    Germany
    Automotive
    NEW
    3,288 $m
  • 82
    AOL
    The Americas
    United States
    Media
    -18%
    3,248 $m
  • 83
    Hennessy
    Europe & Africa
    France
    Alcohol
    +3%
    3,084 $m
  • 84
    Shell
    Europe & Africa
    Netherlands
    Energy
    0%
    2,985 $m
  • 85
    Levi's
    The Americas
    United States
    Apparel
    -10%
    2,979 $m
  • 86
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +6%
    2,975 $m
  • 87
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +9%
    2,952 $m
  • 88
    ING
    Europe & Africa
    Netherlands
    Financial Services
    NEW
    2,864 $m
  • 89
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +13%
    2,861 $m
  • 90
    Nissan
    Asia Pacific
    Japan
    Automotive
    +14%
    2,833 $m
  • 91
    Cartier
    Europe & Africa
    France
    Luxury
    NEW
    2,749 $m
  • 92
    Estee Lauder
    The Americas
    United States
    FMCG
    NEW
    2,634 $m
  • 93
    Armani
    Europe & Africa
    Italy
    Luxury
    NEW
    2,613 $m
  • 94
    Boeing
    The Americas
    United States
    Diversified
    -10%
    2,576 $m
  • 95
    Prada
    Europe & Africa
    Italy
    Luxury
    +1%
    2,568 $m
  • 96
    Mobil
    The Americas
    United States
    Energy
    +4%
    2,492 $m
  • 97
    Nivea
    Europe & Africa
    Germany
    FMCG
    +8%
    2,409 $m
  • 98
    Starbucks
    The Americas
    United States
    Restaurants
    +12%
    2,400 $m
  • 99
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    -2%
    2,380 $m
  • 100
    Ralph Lauren
    The Americas
    United States
    Apparel
    +5%
    2,147 $m