Best Global Brands 2005
Rankings

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No Results
  • 2005 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    0%
    67,525 $m
  • 02
    Microsoft
    The Americas
    United States
    Technology
    -2%
    59,941 $m
  • 03
    IBM
    The Americas
    United States
    Business Services
    -1%
    53,376 $m
  • 04
    GE
    The Americas
    United States
    Diversified
    +7%
    46,996 $m
  • 05
    Intel
    The Americas
    United States
    Technology
    +6%
    35,588 $m
  • 06
    Nokia
    Europe & Africa
    Finland
    Technology
    +10%
    26,452 $m
  • 07
    Disney
    The Americas
    United States
    Media
    -2%
    26,441 $m
  • 08
    McDonald's
    The Americas
    United States
    Restaurants
    +4%
    26,014 $m
  • 09
    Toyota
    Asia Pacific
    Japan
    Automotive
    +10%
    24,837 $m
  • 10
    Marlboro
    The Americas
    United States
    Tobacco
    -4%
    21,189 $m
  • 11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    -6%
    20,006 $m
  • 12
    Citi
    The Americas
    United States
    Financial Services
    0%
    19,967 $m
  • 13
    HP
    The Americas
    United States
    Technology
    -10%
    18,866 $m
  • 14
    American Express
    The Americas
    United States
    Financial Services
    +5%
    18,559 $m
  • 15
    Gillette
    The Americas
    United States
    FMCG
    +5%
    17,534 $m
  • 16
    BMW
    Europe & Africa
    Germany
    Automotive
    +8%
    17,126 $m
  • 17
    Cisco
    The Americas
    United States
    Technology
    +4%
    16,592 $m
  • 18
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    -101%
    16,077 $m
  • 19
    Honda
    Asia Pacific
    Japan
    Automotive
    +6%
    15,788 $m
  • 21
    Dell
    The Americas
    United States
    Technology
    +15%
    13,231 $m
  • 22
    Ford
    The Americas
    United States
    Automotive
    -9%
    13,159 $m
  • 23
    Pepsi
    The Americas
    United States
    Beverages
    +3%
    12,399 $m
  • 24
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    +3%
    12,241 $m
  • 25
    Merrill Lynch
    The Americas
    United States
    Financial Services
    +5%
    12,018 $m
  • 26
    Budweiser
    The Americas
    United States
    Alcohol
    0%
    11,878 $m
  • 27
    Oracle
    The Americas
    United States
    Technology
    0%
    10,887 $m
  • 28
    Sony
    Asia Pacific
    Japan
    Electronics
    -16%
    10,754 $m
  • 30
    Nike
    The Americas
    United States
    Sporting Goods
    +9%
    10,114 $m
  • 31
    Pfizer
    The Americas
    United States
    Pharmaceuticals
    -6%
    9,981 $m
  • 32
    UPS
    The Americas
    United States
    Logistics
    NEW
    9,923 $m
  • 33
    Morgan Stanley
    The Americas
    United States
    Financial Services
    -15%
    9,777 $m
  • 34
    J.P. Morgan
    The Americas
    United States
    Financial Services
    -3%
    9,455 $m
  • 35
    Canon
    Asia Pacific
    Japan
    Electronics
    +12%
    9,044 $m
  • 36
    SAP
    Europe & Africa
    Germany
    Technology
    +8%
    9,006 $m
  • 37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    +7%
    8,495 $m
  • 38
    Google
    The Americas
    United States
    Technology
    NEW
    8,461 $m
  • 39
    Kellogg's
    The Americas
    United States
    FMCG
    +3%
    8,306 $m
  • 40
    Gap
    The Americas
    United States
    Apparel
    +4%
    8,195 $m
  • 42
    IKEA
    Europe & Africa
    Sweden
    Retail
    +9%
    7,817 $m
  • 43
    Novartis
    Europe & Africa
    Switzerland
    Pharmaceuticals
    NEW
    7,746 $m
  • 45
    Siemens
    Europe & Africa
    Germany
    Diversified
    +1%
    7,507 $m
  • 46
    Harley-Davidson
    The Americas
    United States
    Automotive
    +4%
    7,346 $m
  • 47
    Heinz
    The Americas
    United States
    FMCG
    -1%
    6,932 $m
  • 48
    MTV
    The Americas
    United States
    Media
    +3%
    6,647 $m
  • 49
    Gucci
    Europe & Africa
    Italy
    Luxury
    -101%
    6,619 $m
  • 50
    Nintendo
    Asia Pacific
    Japan
    Electronics
    0%
    6,470 $m
  • 51
    Accenture
    The Americas
    United States
    Business Services
    +6%
    6,142 $m
  • 52
    L'Oréal
    Europe & Africa
    France
    FMCG
    +2%
    6,005 $m
  • 53
    Philips
    Europe & Africa
    Netherlands
    Electronics
    -101%
    5,901 $m
  • 54
    Xerox
    The Americas
    United States
    Business Services
    0%
    5,705 $m
  • 56
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    -12%
    5,617 $m
  • 57
    Wrigley
    The Americas
    United States
    FMCG
    +2%
    5,543 $m
  • 58
    Yahoo!
    The Americas
    United States
    Media
    +16%
    5,256 $m
  • 59
    Avon
    The Americas
    United States
    FMCG
    +8%
    5,213 $m
  • 60
    Colgate
    The Americas
    United States
    FMCG
    +5%
    5,186 $m
  • 61
    KFC
    The Americas
    United States
    Restaurants
    0%
    5,112 $m
  • 62
    Kodak
    The Americas
    United States
    Electronics
    -5%
    4,979 $m
  • 63
    Pizza Hut
    The Americas
    United States
    Restaurants
    -2%
    4,963 $m
  • 64
    Kleenex
    The Americas
    United States
    FMCG
    +1%
    4,922 $m
  • 65
    Chanel
    Europe & Africa
    France
    Luxury
    +8%
    4,778 $m
  • 66
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +5%
    4,744 $m
  • 67
    Danone
    Europe & Africa
    France
    FMCG
    +1%
    4,513 $m
  • 68
    Amazon
    The Americas
    United States
    Retail
    +2%
    4,248 $m
  • 69
    Kraft
    The Americas
    United States
    FMCG
    +3%
    4,238 $m
  • 70
    Caterpillar
    The Americas
    United States
    Diversified
    +7%
    4,085 $m
  • 71
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +8%
    4,033 $m
  • 72
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    +5%
    3,906 $m
  • 73
    Motorola
    The Americas
    United States
    Electronics
    +11%
    3,877 $m
  • 74
    Reuters
    Europe & Africa
    United Kingdom
    Media
    +5%
    3,866 $m
  • 75
    BP
    Europe & Africa
    United Kingdom
    Energy
    +4%
    3,802 $m
  • 76
    Porsche
    Europe & Africa
    Germany
    Automotive
    +4%
    3,777 $m
  • 77
    Zara
    Europe & Africa
    Spain
    Apparel
    NEW
    3,730 $m
  • 78
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +7%
    3,714 $m
  • 79
    Audi
    Europe & Africa
    Germany
    Automotive
    +12%
    3,686 $m
  • 80
    Duracell
    The Americas
    United States
    FMCG
    +9%
    3,679 $m
  • 81
    Tiffany & Co.
    The Americas
    United States
    Luxury
    -1%
    3,618 $m
  • 82
    Hermès
    Europe & Africa
    France
    Luxury
    +5%
    3,540 $m
  • 83
    Hertz
    The Americas
    United States
    Automotive
    +3%
    3,521 $m
  • 84
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    NEW
    3,480 $m
  • 85
    Nissan
    Asia Pacific
    Japan
    Automotive
    +13%
    3,203 $m
  • 86
    Hennessy
    Europe & Africa
    France
    Alcohol
    +4%
    3,201 $m
  • 87
    ING
    Europe & Africa
    Netherlands
    Financial Services
    +11%
    3,177 $m
  • 88
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +4%
    3,097 $m
  • 89
    Cartier
    Europe & Africa
    France
    Luxury
    +11%
    3,050 $m
  • 90
    Shell
    Europe & Africa
    Netherlands
    Energy
    +2%
    3,048 $m
  • 91
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +3%
    3,040 $m
  • 92
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +5%
    2,991 $m
  • 93
    Prada
    Europe & Africa
    Italy
    Luxury
    +7%
    2,760 $m
  • 94
    Bulgari
    Europe & Africa
    Italy
    Luxury
    NEW
    2,715 $m
  • 95
    Armani
    Europe & Africa
    Italy
    Luxury
    +2%
    2,677 $m
  • 96
    Levi's
    The Americas
    United States
    Apparel
    -11%
    2,655 $m
  • 97
    LG
    Asia Pacific
    South Korea
    Electronics
    NEW
    2,645 $m
  • 98
    Nivea
    Europe & Africa
    Germany
    FMCG
    +7%
    2,576 $m
  • 99
    Starbucks
    The Americas
    United States
    Restaurants
    +7%
    2,576 $m
  • 100
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    -1%
    2,357 $m