Best Global Brands 2010
Rankings

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  • 2010 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    +2%
    70,452 $m
  • 02
    IBM
    The Americas
    United States
    Business Services
    +7%
    64,727 $m
  • 03
    Microsoft
    The Americas
    United States
    Technology
    +7%
    60,895 $m
  • 05
    GE
    The Americas
    United States
    Diversified
    -10%
    42,808 $m
  • 06
    McDonald's
    The Americas
    United States
    Restaurants
    +4%
    33,578 $m
  • 07
    Intel
    The Americas
    United States
    Technology
    +4%
    32,015 $m
  • 08
    Nokia
    Europe & Africa
    Finland
    Technology
    -15%
    29,495 $m
  • 09
    Disney
    The Americas
    United States
    Media
    +1%
    28,731 $m
  • 10
    HP
    The Americas
    United States
    Technology
    +12%
    26,867 $m
  • 11
    Toyota
    Asia Pacific
    Japan
    Automotive
    -16%
    26,192 $m
  • 12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    +6%
    25,179 $m
  • 13
    Gillette
    The Americas
    United States
    FMCG
    +2%
    23,298 $m
  • 14
    Cisco
    The Americas
    United States
    Technology
    +5%
    23,219 $m
  • 15
    BMW
    Europe & Africa
    Germany
    Automotive
    +3%
    22,322 $m
  • 16
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    +4%
    21,860 $m
  • 18
    Marlboro
    The Americas
    United States
    Tobacco
    +5%
    19,961 $m
  • 19
    Samsung
    Asia Pacific
    South Korea
    Technology
    +11%
    19,491 $m
  • 20
    Honda
    Asia Pacific
    Japan
    Automotive
    +4%
    18,506 $m
  • 21
    H&M
    Europe & Africa
    Sweden
    Apparel
    +5%
    16,136 $m
  • 22
    Oracle
    The Americas
    United States
    Technology
    +9%
    14,881 $m
  • 23
    Pepsi
    The Americas
    United States
    Beverages
    +3%
    14,061 $m
  • 24
    American Express
    The Americas
    United States
    Financial Services
    -7%
    13,944 $m
  • 25
    Nike
    The Americas
    United States
    Sporting Goods
    +4%
    13,706 $m
  • 26
    SAP
    Europe & Africa
    Germany
    Technology
    +5%
    12,756 $m
  • 27
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -4%
    12,753 $m
  • 28
    IKEA
    Europe & Africa
    Sweden
    Retail
    +4%
    12,487 $m
  • 30
    Budweiser
    The Americas
    United States
    Alcohol
    +4%
    12,252 $m
  • 31
    UPS
    The Americas
    United States
    Logistics
    +2%
    11,826 $m
  • 32
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    +10%
    11,561 $m
  • 33
    Canon
    Asia Pacific
    Japan
    Electronics
    +10%
    11,485 $m
  • 34
    Sony
    Asia Pacific
    Japan
    Electronics
    -5%
    11,356 $m
  • 35
    Kellogg's
    The Americas
    United States
    FMCG
    +6%
    11,041 $m
  • 36
    Amazon
    The Americas
    United States
    Retail
    +23%
    9,665 $m
  • 37
    Goldman Sachs
    The Americas
    United States
    Financial Services
    +1%
    9,372 $m
  • 38
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -2%
    8,990 $m
  • 39
    Thomson Reuters
    The Americas
    Canada
    Media
    +6%
    8,976 $m
  • 40
    Citi
    The Americas
    United States
    Financial Services
    -13%
    8,887 $m
  • 41
    Dell
    The Americas
    United States
    Technology
    -14%
    8,880 $m
  • 42
    Philips
    Europe & Africa
    Netherlands
    Electronics
    +7%
    8,696 $m
  • 43
    eBay
    The Americas
    United States
    Retail
    +15%
    8,453 $m
  • 44
    Gucci
    Europe & Africa
    Italy
    Luxury
    +2%
    8,346 $m
  • 45
    L'Oréal
    Europe & Africa
    France
    FMCG
    +3%
    7,981 $m
  • 46
    Heinz
    The Americas
    United States
    FMCG
    +4%
    7,534 $m
  • 47
    Accenture
    The Americas
    United States
    Business Services
    -3%
    7,481 $m
  • 48
    Zara
    Europe & Africa
    Spain
    Apparel
    +10%
    7,468 $m
  • 49
    Siemens
    Europe & Africa
    Germany
    Diversified
    0%
    7,315 $m
  • 50
    Ford
    The Americas
    United States
    Automotive
    +3%
    7,195 $m
  • 51
    Colgate
    The Americas
    United States
    FMCG
    +6%
    6,919 $m
  • 52
    Morgan Stanley
    The Americas
    United States
    Financial Services
    +8%
    6,911 $m
  • 53
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    +6%
    6,892 $m
  • 55
    MTV
    The Americas
    United States
    Media
    +3%
    6,719 $m
  • 56
    AXA
    Europe & Africa
    France
    Financial Services
    +3%
    6,694 $m
  • 57
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +4%
    6,548 $m
  • 58
    Danone
    Europe & Africa
    France
    FMCG
    +7%
    6,363 $m
  • 59
    Xerox
    The Americas
    United States
    Business Services
    -5%
    6,109 $m
  • 60
    KFC
    The Americas
    United States
    Restaurants
    +2%
    5,844 $m
  • 61
    Sprite
    The Americas
    United States
    Beverages
    NEW
    5,777 $m
  • 62
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +2%
    5,495 $m
  • 63
    Audi
    Europe & Africa
    Germany
    Automotive
    +9%
    5,461 $m
  • 64
    Avon
    The Americas
    United States
    FMCG
    +3%
    5,072 $m
  • 65
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    +9%
    5,033 $m
  • 66
    Yahoo!
    The Americas
    United States
    Media
    -3%
    4,958 $m
  • 68
    Banco Santander
    Europe & Africa
    Spain
    Financial Services
    NEW
    4,846 $m
  • 69
    Hermès
    Europe & Africa
    France
    Luxury
    +4%
    4,782 $m
  • 70
    Caterpillar
    The Americas
    United States
    Diversified
    -6%
    4,704 $m
  • 71
    Kleenex
    The Americas
    United States
    FMCG
    +3%
    4,536 $m
  • 72
    Porsche
    Europe & Africa
    Germany
    Automotive
    +4%
    4,404 $m
  • 73
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +3%
    4,351 $m
  • 74
    BARCLAYS
    Europe & Africa
    United Kingdom
    Financial Services
    NEW
    4,218 $m
  • 75
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +8%
    4,155 $m
  • 76
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +3%
    4,127 $m
  • 77
    Cartier
    Europe & Africa
    France
    Luxury
    +2%
    4,052 $m
  • 78
    Jack Daniel's
    The Americas
    United States
    Alcohol
    NEW
    4,036 $m
  • 79
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +7%
    4,021 $m
  • 80
    Credit Suisse
    Europe & Africa
    Switzerland
    Financial Services
    NEW
    4,010 $m
  • 81
    Shell
    Europe & Africa
    Netherlands
    Energy
    +24%
    4,003 $m
  • 82
    Visa
    The Americas
    United States
    Financial Services
    +26%
    3,998 $m
  • 83
    Pizza Hut
    The Americas
    United States
    Restaurants
    +2%
    3,973 $m
  • 84
    Gap
    The Americas
    United States
    Apparel
    +1%
    3,961 $m
  • 85
    Corona
    The Americas
    Mexico
    Alcohol
    NEW
    3,847 $m
  • 86
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    -13%
    3,812 $m
  • 87
    Nivea
    Europe & Africa
    Germany
    FMCG
    +5%
    3,734 $m
  • 88
    Adobe
    The Americas
    United States
    Technology
    +15%
    3,626 $m
  • 89
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    -2%
    3,624 $m
  • 90
    3M
    The Americas
    United States
    Diversified
    NEW
    3,586 $m
  • 91
    Ferrari
    Europe & Africa
    Italy
    Automotive
    +1%
    3,562 $m
  • 92
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    NEW
    3,557 $m
  • 93
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    NEW
    3,516 $m
  • 94
    ZURICH
    Europe & Africa
    Switzerland
    Financial Services
    NEW
    3,496 $m
  • 95
    Armani
    Europe & Africa
    Italy
    Luxury
    +4%
    3,443 $m
  • 96
    Lancôme
    Europe & Africa
    France
    FMCG
    +5%
    3,403 $m
  • 97
    Starbucks
    The Americas
    United States
    Restaurants
    +2%
    3,339 $m
  • 98
    Harley-Davidson
    The Americas
    United States
    Automotive
    -24%
    3,281 $m
  • 99
    Campbell's
    The Americas
    United States
    FMCG
    +5%
    3,241 $m
  • 100
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    0%
    3,110 $m
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