Best Global Brands 2011
Rankings

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  • Region
    • Asia Pacific
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    • Alcohol
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No Results
  • 2011 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    +2%
    71,861 $m
  • 02
    IBM
    The Americas
    United States
    Business Services
    +8%
    69,905 $m
  • 03
    Microsoft
    The Americas
    United States
    Technology
    -3%
    59,087 $m
  • 05
    GE
    The Americas
    United States
    Diversified
    0%
    42,808 $m
  • 06
    McDonald's
    The Americas
    United States
    Restaurants
    +6%
    35,593 $m
  • 07
    Intel
    The Americas
    United States
    Technology
    +10%
    35,217 $m
  • 09
    Disney
    The Americas
    United States
    Media
    +1%
    29,018 $m
  • 10
    HP
    The Americas
    United States
    Technology
    +6%
    28,479 $m
  • 11
    Toyota
    Asia Pacific
    Japan
    Automotive
    +6%
    27,764 $m
  • 12
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    +9%
    27,445 $m
  • 13
    Cisco
    The Americas
    United States
    Technology
    +9%
    25,309 $m
  • 14
    Nokia
    Europe & Africa
    Finland
    Technology
    -15%
    25,071 $m
  • 15
    BMW
    Europe & Africa
    Germany
    Automotive
    +10%
    24,554 $m
  • 16
    Gillette
    The Americas
    United States
    FMCG
    +3%
    23,997 $m
  • 18
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    +6%
    23,172 $m
  • 19
    Honda
    Asia Pacific
    Japan
    Automotive
    +5%
    19,431 $m
  • 20
    Oracle
    The Americas
    United States
    Technology
    +16%
    17,262 $m
  • 21
    H&M
    Europe & Africa
    Sweden
    Apparel
    +2%
    16,459 $m
  • 22
    Pepsi
    The Americas
    United States
    Beverages
    +4%
    14,590 $m
  • 23
    American Express
    The Americas
    United States
    Financial Services
    +5%
    14,572 $m
  • 24
    SAP
    Europe & Africa
    Germany
    Technology
    +14%
    14,542 $m
  • 25
    Nike
    The Americas
    United States
    Sporting Goods
    +6%
    14,528 $m
  • 27
    UPS
    The Americas
    United States
    Logistics
    +6%
    12,536 $m
  • 28
    J.P. Morgan
    The Americas
    United States
    Financial Services
    +1%
    12,437 $m
  • 29
    Budweiser
    The Americas
    United States
    Alcohol
    0%
    12,252 $m
  • 30
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -5%
    12,115 $m
  • 31
    IKEA
    Europe & Africa
    Sweden
    Retail
    -5%
    11,863 $m
  • 32
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    +2%
    11,792 $m
  • 33
    Canon
    Asia Pacific
    Japan
    Electronics
    +2%
    11,715 $m
  • 34
    Kellogg's
    The Americas
    United States
    FMCG
    +3%
    11,372 $m
  • 35
    Sony
    Asia Pacific
    Japan
    Electronics
    -13%
    9,880 $m
  • 36
    eBay
    The Americas
    United States
    Retail
    +16%
    9,805 $m
  • 37
    Thomson Reuters
    The Americas
    Canada
    Media
    +6%
    9,515 $m
  • 38
    Goldman Sachs
    The Americas
    United States
    Financial Services
    -3%
    9,091 $m
  • 39
    Gucci
    Europe & Africa
    Italy
    Luxury
    +5%
    8,763 $m
  • 40
    L'Oréal
    Europe & Africa
    France
    FMCG
    +9%
    8,699 $m
  • 41
    Philips
    Europe & Africa
    Netherlands
    Electronics
    0%
    8,658 $m
  • 42
    Citi
    The Americas
    United States
    Financial Services
    -3%
    8,620 $m
  • 43
    Dell
    The Americas
    United States
    Technology
    -6%
    8,347 $m
  • 44
    Zara
    Europe & Africa
    Spain
    Apparel
    +8%
    8,065 $m
  • 45
    Accenture
    The Americas
    United States
    Business Services
    +7%
    8,005 $m
  • 46
    Siemens
    Europe & Africa
    Germany
    Diversified
    +8%
    7,900 $m
  • 47
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    +14%
    7,857 $m
  • 48
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -14%
    7,731 $m
  • 49
    Heinz
    The Americas
    United States
    FMCG
    +1%
    7,609 $m
  • 50
    Ford
    The Americas
    United States
    Automotive
    +4%
    7,483 $m
  • 51
    Colgate
    The Americas
    United States
    FMCG
    +3%
    7,127 $m
  • 52
    Danone
    Europe & Africa
    France
    FMCG
    +9%
    6,936 $m
  • 53
    AXA
    Europe & Africa
    France
    Financial Services
    0%
    6,694 $m
  • 54
    Morgan Stanley
    The Americas
    United States
    Financial Services
    -4%
    6,634 $m
  • 55
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +1%
    6,613 $m
  • 56
    BlackBerry
    The Americas
    Canada
    Electronics
    -5%
    6,424 $m
  • 57
    Xerox
    The Americas
    United States
    Business Services
    +5%
    6,414 $m
  • 58
    MTV
    The Americas
    United States
    Media
    -5%
    6,383 $m
  • 59
    Audi
    Europe & Africa
    Germany
    Automotive
    +13%
    6,171 $m
  • 60
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +12%
    6,154 $m
  • 61
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    +19%
    6,005 $m
  • 62
    KFC
    The Americas
    United States
    Restaurants
    +1%
    5,902 $m
  • 63
    Sprite
    The Americas
    United States
    Beverages
    -3%
    5,604 $m
  • 64
    Caterpillar
    The Americas
    United States
    Diversified
    +19%
    5,598 $m
  • 65
    Avon
    The Americas
    United States
    FMCG
    +6%
    5,376 $m
  • 66
    Hermès
    Europe & Africa
    France
    Luxury
    +12%
    5,356 $m
  • 67
    Allianz
    Europe & Africa
    Germany
    Financial Services
    +9%
    5,345 $m
  • 68
    Banco Santander
    Europe & Africa
    Spain
    Financial Services
    +5%
    5,088 $m
  • 69
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +16%
    5,047 $m
  • 70
    Cartier
    Europe & Africa
    France
    Luxury
    +18%
    4,781 $m
  • 71
    Kleenex
    The Americas
    United States
    FMCG
    +3%
    4,672 $m
  • 72
    Porsche
    Europe & Africa
    Germany
    Automotive
    +4%
    4,580 $m
  • 73
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +9%
    4,498 $m
  • 74
    Shell
    Europe & Africa
    Netherlands
    Energy
    +12%
    4,483 $m
  • 75
    Visa
    The Americas
    United States
    Financial Services
    +12%
    4,478 $m
  • 76
    Yahoo!
    The Americas
    United States
    Media
    -11%
    4,413 $m
  • 77
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +9%
    4,383 $m
  • 78
    Jack Daniel's
    The Americas
    United States
    Alcohol
    +7%
    4,319 $m
  • 79
    BARCLAYS
    Europe & Africa
    United Kingdom
    Financial Services
    +1%
    4,259 $m
  • 80
    Adobe
    The Americas
    United States
    Technology
    +15%
    4,170 $m
  • 81
    Pizza Hut
    The Americas
    United States
    Restaurants
    +3%
    4,092 $m
  • 82
    Credit Suisse
    Europe & Africa
    Switzerland
    Financial Services
    +2%
    4,090 $m
  • 83
    Johnson & Johnson
    The Americas
    United States
    FMCG
    -2%
    4,072 $m
  • 84
    Gap
    The Americas
    United States
    Apparel
    +2%
    4,040 $m
  • 85
    3M
    The Americas
    United States
    Diversified
    +10%
    3,945 $m
  • 86
    Corona
    The Americas
    Mexico
    Alcohol
    +2%
    3,924 $m
  • 87
    Nivea
    Europe & Africa
    Germany
    FMCG
    +4%
    3,883 $m
  • 88
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    +8%
    3,842 $m
  • 89
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +6%
    3,841 $m
  • 90
    Nissan
    Asia Pacific
    Japan
    Automotive
    NEW
    3,819 $m
  • 91
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    +8%
    3,809 $m
  • 92
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    0%
    3,799 $m
  • 93
    Armani
    Europe & Africa
    Italy
    Luxury
    +10%
    3,794 $m
  • 94
    ZURICH
    Europe & Africa
    Switzerland
    Financial Services
    +8%
    3,769 $m
  • 96
    Starbucks
    The Americas
    United States
    Restaurants
    +10%
    3,663 $m
  • 97
    John Deere
    The Americas
    United States
    Diversified
    NEW
    3,651 $m
  • 98
    HTC
    Asia Pacific
    Taiwan
    Electronics
    NEW
    3,605 $m
  • 99
    Ferrari
    Europe & Africa
    Italy
    Automotive
    +1%
    3,591 $m
  • 100
    Harley-Davidson
    The Americas
    United States
    Automotive
    +7%
    3,512 $m