Allianz is building on last year's success.
In 2013, it increased profits by 15 percent and, in the past year, the
integrated financial services provider and top international property and
casualty insurer, continued to focus on its customers by following them into the
digital space. In 2013, the local share of digital spending reached almost 25
percent of all media spending. The brand also refined its approach to social
media to better engage with customers. The key differentiator is the Allianz
Digital Accelerator, which connects the brand with the startup and
entrepreneurial community to drive innovation. Creating new business models and
accelerating implementation within Allianz allows the community to better serve
and build value for customers. Allianz also deepened its commitment to corporate
citizenship by expanding its global sponsorship portfolio. Besides partnerships
with football clubs like FC Bayern München and FC Barcelona, it continues its
relationship with the International Paralympics Committee and has launched campaigns
to generate awareness of parasports.
market is taking note of Allianz' performance, since the company was ranked Industry
Group Leader by the DJSI (Dow Jones Sustainability Index) in 2013 for its structured
global brand management processes. Allianz drives consistency and presence by
following the global brand communication concept "ONE," which places the
customer at the center of all activities and helps to create a consistent
global brand message. The
ONE program is now active in 30 countries across four lines of business to
foster Allianz' positioning as a "Trusted Partner" and to convey an authentic
brand experience across different regions, cultures, and customers' needs.