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7,702 $m

Allianz is building on last year's success. In 2013, it increased profits by 15 percent and, in the past year, the integrated financial services provider and top international property and casualty insurer, continued to focus on its customers by following them into the digital space. In 2013, the local share of digital spending reached almost 25 percent of all media spending. The brand also refined its approach to social media to better engage with customers. The key differentiator is the Allianz Digital Accelerator, which connects the brand with the startup and entrepreneurial community to drive innovation. Creating new business models and accelerating implementation within Allianz allows the community to better serve and build value for customers. Allianz also deepened its commitment to corporate citizenship by expanding its global sponsorship portfolio. Besides partnerships with football clubs like FC Bayern München and FC Barcelona, it continues its relationship with the International Paralympics Committee and has launched campaigns to generate awareness of parasports.

The market is taking note of Allianz' performance, since the company was ranked Industry Group Leader by the DJSI (Dow Jones Sustainability Index) in 2013 for its structured global brand management processes. Allianz drives consistency and presence by following the global brand communication concept "ONE," which places the customer at the center of all activities and helps to create a consistent global brand message. The ONE program is now active in 30 countries across four lines of business to foster Allianz' positioning as a "Trusted Partner" and to convey an authentic brand experience across different regions, cultures, and customers' needs.  

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