AXA is maintaining
its position as the top global insurance brand by following its strategic plan,
AXA." The plan
seeks to improve both how AXA operates and its bottom line.
Key achievements for AXA in 2014
include: penetrating new territories (especially emerging markets like China
and Colombia), improving margins, and advancing its own digital evolution.
While AXA's DNA is rooted in protection, it is now investing in tech labs and startups.
It is also partnering with universities in order to learn how big data and
digital technologies can strengthen its connection with customers in both the
enterprise and consumer spaces. AXA hopes that such partnerships will enable it
to detect emerging trends, test new products, foster an internal digital culture,
and cultivate new talent.
AXA is now the first global
insurer to create a partnership with Facebook and the first to
have its own brand website. In addition, AXA has increased its relevance by
connecting protection to various CSR initiatives. Since 2013, the AXA Research
Fund has invested 12M €
to support 38 new researchers in 15 countries-all in an effort to advance the
understanding of environmental,
life, and socioeconomic risks. The company also promotes
employee volunteering through programs supported by AXA Hearts in Action.
With its profitable growth, proven
financial strength, and forward thinking initiatives, AXA is adapting
intelligently to a changing world-and on the path to success.