58
+8%
7,449 $m

Cartier, the brand that both stands the test of time and sets the standard for timeless luxury, had a good year for growth. While Cartier's position as the "jeweler of kings and the king of jewelers" remains strong, the brand is now focused on increasing its relevance by introducing 120 new watch models-in order to become "prince of watchmakers." Two major exhibitions in China and France told the story of the brand's living heritage and featured 600 pieces representing the brand's legacy since its founding in 1847. The new Cartier eyewear factory, which opened in Paris, further strengthened Cartier's reputation as one of the few brands to exert control over every aspect of its business. 2014 marks the 30th anniversary of Fondation Cartier Pour l'Art Contemporain, a pioneering creative initiative that supports contemporary artists and helps discover those who are emerging. Cartier is also aligned with a traditionally aristocratic sport-horseracing-and keeps its brand in the limelight through the Cartier Racing Awards, which has been described as  "European horseracing's equivalent of the Oscars." With over 300 boutiques, the retail experience is one of the prime assets of the brand, and one in which it continues to invest to maintain consistent customer experiences. Cartier also invested in its digital strategy by launching a full e-commerce platform on its website in 2013, key to maintaining Cartier's growing presence and increased relevance in the post-digital world. 

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