81
NEW
5,084 $m

New to the Best Global Brands ranking this year, DHL continues to build upon its strong European presence, expertise in global logistics services, and an increased focus on emerging markets. DHL Express, for example, has increased its retail footprint in sub-Saharan Africa by 1,000 percent-that's not a typo-and increased its number of service points from 300 to 3,000 in under three years by partnering with local business vendors. Perhaps that, at least, partly explains how, in a slow global economy, DHL has maintained its top line revenue at €55.1 billion (€55.5 billion in 2013). Through its Solutions & Innovations (S&I) group, DHL is establishing itself as an innovator and thought leader. Its Trend Radar thought leadership piece on big data's impact on logistics is reinforcing its credibility and creating new products such as the Resilience36 that is monetizing the opportunity- especially for small to medium enterprises (SMEs), a key target segment. By combining this focus on innovation with its GoGreen sustainability efforts, DHL is increasing its relevance. For example, it created the industry's first automatic carbon footprint reporting feature  as part of its track and trace system, which provides customers with integrated visibility into the carbon footprint of their shipments. While DHL's innovation and sector initiatives have potential to drive demand in a largely homogenous industry, key competitors are focusing on similar initiatives, so the only option is to work all the harder to stand out from the crowd.




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