39
+18%
10,876 $m

With record sales in key markets and its biggest-ever new product line-up, Ford is on a roll. As a result of growth in the North American and Asia-Pacific markets, Ford increased global sales by 12 percent. The Ford Focus is the best-selling car in the world and the Ford F-Series has been the best-selling pickup truck in the U.S. for 37 consecutive years. In China, the brand experienced an almost 50 percent increase in sales last year and, by making the new Mustang globally available, Ford is making up for lost ground in Europe. The company is also refreshing 2,000 dealerships in key European markets. Taking cues from Apple's retail strategy, 500 of these will become Ford Store branded experiences-aiming to strengthen margins and showcase the best of Ford with a more relevant, impactful story. Ford effectively targets millennials with its compact SUVs, technology, and social media initiatives. It now comes in first place for U.S. millennials' purchase consideration.

Ford is also broadening its customer base by licensing its blue oval to lifestyle-oriented partners. Meanwhile, products like the Ford Mustang 50th anniversary designer T-shirts and other merchandise have helped strengthen Ford's presence and energize the brand. Ford has a proven ability to simultaneously deliver high-quality vehicles that address diverse consumer demands, including a growing demand for more fuel-efficient vehicles. In fact, the brand has made such strides in the area of sustainability in the past few years-both in its operations and its product lines-that it took the top spot in the 2014 Best Global Green Brands ranking, surpassing long-time eco-leader, Toyota. In a world of accelerating change, Ford's strong product portfolio, solid financial management, and investments in satisfying consumer demand make it a strong contender in the new race for global auto leadership. 


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