54
+6%
8,000 $m

Nestlé, the largest food company in the world by revenue, positions itself as a nutrition, health, and wellness company-and globally promises, "Good Food, Good Life." Last year, Nestlé proved its worldwide commitment to nutrition by reducing sugar, sodium, and trans-fats across its diverse product portfolio, which includes over 4,000 brands and contains everything from baby food to pet care. Working to raise awareness about the link between food and health, Nestlé is rolling out a global "Beyond the Label" QR code program, in both emerging and developed markets to help consumers make informed choices. After selling off  two sports nutrition brands, Power Bar and Musashi, the challenge for Nestlé now is to shift perceptions (many of which revolve around coffee and chocolate) clearly in the direction of health and well-being.   

 

In its core coffee market, the new Nespresso VertuoLine machine, which delivers both a premium coffee and traditional espresso experience, was designed specifically with the single-serve home brewing space and the fast-growing U.S. market in mind. (The U.S. market is predicted to make up half of the coffee segment's global growth, driven by the single-serve market.)  Nestlé is also launching an internal eight-month digital training program to help jumpstart more innovative thinking and to create more relevance, transparency, and an increased presence in social media-all vital elements for the future health of the brand.


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