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23,056 $m

Since announcement in late 2014, the most significant news surrounding Hewlett Packard (HP) is the largest division in its corporate history, resulting in the establishment of two new, publicly traded companies: Hewlett Packard Enterprise and HP Inc.

The separation is intended to provide each new company with the focus, financial resources, and flexibility to adapt quickly to changing market demands. “Today, I’m more convinced than ever that this separation will create two compelling companies well positioned to win in the marketplace and to drive value for our stockholders,” stated CEO Meg Whitman.

Hewlett Packard Enterprise—which emerged with a distinct brand identity—focuses on technology infrastructure, software, and services, targeting high-growth categories like mobility, cloud computing, data, and security: markets with increasing competition. Led by Whitman (who will also chair the board of directors for HP Inc.) and current CMO Henry Gomez, Hewlett Packard Enterprise currently owns 27 percent of the world’s server market, and brought in USD $3.9 billion in fourth-quarter revenue in 2014. With the recent acquisition of Aruba Networks, it has expanded its leadership in enterprise mobility. The company continues to innovate, and its most ambitious research effort is The Machine, which reinvents the fundamental architecture of computers to enable a quantum leap in performance, power efficiency, and security. Hewlett Packard Enterprise is also investing in innovation through Hewlett Packard Ventures, which partners with start-ups tackling trends such as big data, cloud and data centers, and security.

HP Inc., a global leader in printing and personal systems, believes that technology should make life better for everyone, everywhere. HP Inc. is led by new CEO and President, Dion Weisler—who was Executive Vice President of Printing and Personal Systems at HP—with recent hire, Antonio Lucio, formerly of Visa, stepping into the role of Chief Marketing Officer. While it’s retaining the HP logo, HP Inc. will adopt a new brand strategy: “Keep Reinventing.” In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds so that industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them. Operating with the heart and energy of a start-up and the brain, muscle, and determination of a Fortune 100 corporation, the company will use this unique combination to compete vigorously in its core markets, pursue growth in natural adjacencies, and create new categories in 3-D printing and immersive computing.

Not just embracing new opportunities, but leading innovation in their respective sectors, these newly streamlined HP companies are prepared to compete with greater focus in dynamic markets.

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