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4,952 $m

A global telecommunications powerhouse, Huawei is also the only Fortune 500 Chinese company to earn more revenue abroad than in China. After debuting in 2014 as the Best Global Brand’s first Chinese entrant, Huawei has risen 15 percent in rank this year. Cutting-edge technology, a customer-centric approach, and partnerships designed to enhance its capabilities have expanded Huawei’s influence among both business and consumer clients worldwide.

Huawei is striving to advance connectivity, not just in terms of its own services, but across the greater Information and Communications Technologies (ICT) industry. It’s partnered with fellow innovators focusing on 5G, network functions virtualization (NFV), software-defined networking (SDN), big data, and cloud computing technologies. Huawei is creating a robust, cloud-based ecosystem that includes infrastructure providers, channel partners, application developers, integrators, and independent software vendors. While positioning itself for growth, it is attracting enterprise customers through proactive efforts to offer them the greatest value going forward.

The company’s carrier business has also seen significant growth due to strong investments in 4G technology and the expansion of its network capacity. This success is further supported by a commitment to the research and development of fixed broadband technologies.

In the consumer sector, Huawei is setting itself up for sustained growth by competing in the mid- to high-range smartphone market with releases like its P8, Mate7, Mate S, and Honor phones. It partnered with Google to launch the all-aluminum Nexus 6P, which is attracting new and existing Nexus users with its impressive speed, security, and seamless Google integration. The mobile devices are making a mark globally—as of Q3 2015, Huawei had surpassed Xiamomi, its main smartphone competitor in China, and become the third-largest smartphone
manufacturer worldwide
, with 26.5 million shipped—60.9 percent from third quarter shipments last year. With plans for a new user experience design studio in the U.S., Huawei will continue to pioneer new design concepts.

Huawei’s customer focus is inherent in both its integrated services offerings and its experience-oriented product design. The telecom giant is also in the midst of creating emotionally resonant ad campaigns that demonstrate a true commitment to its customers. Engaging customers on a personal level is important in order for Huawei to remain competitive in consumer markets where it’s still gaining global recognition, and to allay security concerns that exist in certain markets like the U.S., surrounding the company’s enterprise businesses.

With annual revenue at USD $46.5 billion in 2014, Huawei announced plans to reach USD $100 billion in five years. The brand is cultivating a focus on creating value to match its financial ambitions as it seizes opportunities for growth.

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