The timeless luxury of the Mercedes-Benz brand, best embodied by its tagline “The best or nothing,” still appeals to drivers of all ages throughout the world. This year, Mercedes-Benz took significant measures to revitalize its brand by launching a new A-Class with an exciting face-lift and introducing groundbreaking models like the GLE Coupe and the Mercedes-AMG GT, among others.
With sales in the first quarter of 2015 marked as some of the best in the company’s history, combined with the fact that the age of A-Class customers in Europe has declined by 13 years since 2012, the automobile brand from Stuttgart is proving to be on the right track. It has expanded its portfolio to tap into the successful SUV and compact car markets, which led to face-lifts for the GLE (former M-Class) and the new GLA, GLC (former GLK), and GLE Coupe. Perhaps most significant is the new C-Class Coupe: Both elegant and sporty, the new model cuts a fine figure on the road while still representing modern luxury. With the new C-Class, Mercedes-Benz displays distinctive innovation and advanced engineering that sets new standards for cars in its segment. The sportiest car that Mercedes-Benz placed on the market this year was the Mercedes-AMG GT, a veritable competitor to the old bull Porsche 911.
Mercedes-Benz is also further exploring driver assistance and connectivity. With the expansion and continued rollout of its new sub-brand Mercedes me, the company laid the cornerstones of a holistic digital hub that intelligently combines customer and car services, allowing users to access lifestyle enhancements from the world of Mercedes-Benz, anytime and anywhere.
Recently, the company solidified a partnership with Baidu (the Chinese Web services company that is comparable to Google) to develop infotainment for Chinese Mercedes-Benz models that enhance drivers’ experiences—a savvy move that reflects strengthening ties between carmakers and tech giants. Mercedes-Benz also partnered with the chipmaker Qualcomm in order to develop wireless mobile phone chargers for its vehicles, as well as cable-free recharging technology for electric cars.
Looking to the future of driverless vehicles, Mercedes-Benz, Audi, and BMW collectively spent USD $3 billion to acquire Nokia’s HERE, with plans to develop the detailed maps that are necessary to autonomous driving. HERE was also an important partner during Mercedes-Benz’s pioneering autonomous drive in 2013, during which its S 500 Intelligent Drive research vehicle completed a long-distance excursion from Mannheim to Pforzheim, through urban and rural routes. Another glimpse into the future of autonomous driving is the F 015 Luxury in Motion research vehicle, an autonomous car boasting a highly futuristic design and cutting-edge technology.
Mercedes-Benz is also forging the future of smart mobility with moovel, which integrates car2go, mytaxi, Flinkster, train services, public transport, and bicycle data all into one app that guides users on the smartest routes throughout any city. It’s all part of Mercedes-Benz’s plan to deliver the best—in seamless and even simple ways.