More than 308 million bottles of champagne were sold in 2014, the second highest number on record. And Moët & Chandon, one of the most beloved champagnes in the world, has further reason to celebrate as it makes its return to the Top 100 Best Global Brands 2015. According to parent company LVMH, across the Moët Hennessy portfolio, champagne volume was up by 3 percent in June 2015.
Moët & Chandon turned some heads in 2013 when it named tennis star Roger Federer as its global brand ambassador—a disciplined athlete and reserved family man. For the 273-year-old brand, that was the point. It wanted to connect with millennial consumers who reward brands that feel authentic and celebrate genuine achievement.
Since then, Moët & Chandon is embracing its heritage of excellence, boldness, and daring spirit. It has spurred innovation that’s led to new products and new ways to engage consumers. It reinforced its place in the nightlife scene with “Bright Night,” the first-ever luminous champagne bottle. Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon states it is “the luminously innovative new side of Moët & Chandon’s signature night atmosphere.”
In June 2014, it unveiled its first artistic collaboration with Milan-based Marcelo Burlon. The Argentinean “cultural wanderer,” who is at once a creative director, fashion designer, DJ, and social media maestro, designed limited-edition masterpiece bottles for Moët & Chandon Nectar Imperial Rose: the Tiger Collection.
And then of course there’s the highly anticipated launch of its new high-end bubbly dubbed the MCIII, a hybrid creation that combines several vintage wines matured in three different universes: steel, oak, and glass. After more than a decade of development, the company describes MCIII as “an unprecedented champagne concept,” and “a champagne experience that represents the third millennium,” and describes a brand new chapter in its story.
As Moët & Chandon continues to expand its sales in markets outside of France, this new chapter is marked by its continued pioneering spirit, and by connecting with people in every #MoetMoment.