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7,885 $m

adidas is the original sports brand, driven by innovation and a call to action. Creativity is what fuels us—whether it’s on the field, on the court, or on the street, creativity is our inspiration. We are obsessed with helping athletes make a difference in their game and in their life because we believe through sport we have the power to change lives. Our focus is to create the best product, the best services and the best experiences for our consumer and we invite them to explore new territories and co-create the future with us.

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Our consumer obsession has been working for us. Our brand is connecting with consumers better than ever.
Eric Liedtke
Group Executive Board Member, responsible for Global Brands


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