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10,386 $m

HP is a technology company that delivers personal systems and printing innovations that empower people to create, interact, and inspire like never before.

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The company was founded in 1939 in Palo Alto, and became the birthplace of Silicon Valley with a 76 year history of tremendous innovation. With the separation, we now have a more focused product portfolio spanning both commercial and consumer markets, a more focused target audience (especially Millennials), and with this change comes the need to rethink what the brand is and the promise we have to deliver on. Our new brand platform will be nourished by our past, but inspired by the endless possibilities of our future.
Antonio Lucio
Global Chief Marketing and Communications Officer


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