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4,986 $m

Since 1959, MINI, part of the BMW Group, has stood for intelligent design, iconic style, and unparalleled motoring thrills.

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These are exciting times to work in the car industry as it undergoes a dramatic paradigm shift; yet to work on the MINI brand these days is the most exciting job of all, as the brand undergoes a major repositioning. This is the year we set out to reclaim MINI’s role as not only the most emotional car brand but a true urban lifestyle brand, engaging in a range of new fields and ventures.
Sebastian Mackensen
Senior Vice President


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