88
MINI
+18%
4,986 $m

Since 1959, MINI, part of the BMW Group, has stood for intelligent design, iconic style, and unparalleled motoring thrills.

MINI.com

Growth starts here
Let’s talk
Growth History
Hello World
Social Impact
11689822
Total Page Likes on Facebook
6529
People Talking About This on Facebook
233719
Twitter Followers
These are exciting times to work in the car industry as it undergoes a dramatic paradigm shift; yet to work on the MINI brand these days is the most exciting job of all, as the brand undergoes a major repositioning. This is the year we set out to reclaim MINI’s role as not only the most emotional car brand but a true urban lifestyle brand, engaging in a range of new fields and ventures.
Sebastian Mackensen
Senior Vice President
MINI

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