Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. anheuser-busch.com
Each Brand Strength factor represents a potential lever of growth. A Brand Strength evaluation uncovers the biggest brand opportunities and risks within your business.
Three top performing factors for this brand are highlighted below: