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5,254 $m

Since 1959, MINI, part of the BMW Group, has stood for intelligent design, iconic style, and unparalleled motoring thrills.

Brand Strength
Each Brand Strength factor represents a potential lever of growth. A Brand Strength evaluation uncovers the biggest brand opportunities and risks within your business.

Three top performing factors for this brand are highlighted below:
Learn your brand strength score
Growth History
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