Breakthrough Brands are always pioneering new ways to help us live our best lives. From smoothing out the daily grind, to offering ways to improve our health, in the short term and over our lifetimes. Some save time by removing chores and hours spent at the store. Others anticipate potential health issues and ways to prevent them, offering true peace of mind. And then there are those pioneering new directions that we’re only just now looking towards, such as touchless communication and sleep science. The common thread: the brands that are looking to improve our lives by removing concerns, obstacles, and unnecessary interactions. It’s looking like the good life of today is having to think about less, not having more.