Panel discussion: How purpose can future-proofing your business

Purpose-led brands have a distinct advantage, but delivering on that purpose has to start with employees.

At an American Marketing Association (AMA) of Toronto event, Interbrand Canada’s managing director, Carolyn Ray, and a panel of experienced marketers and HR practitioners discussed how purpose can attract talent, boost engagement and help retain employees.

Three main lessons came from the panel’s discussion — Carolyn Ray brings them together here, including practical Do’s and Don’ts.

Read the full piece here.

Carolyn Ray is fascinated with authenticity, trust and leadership. With a blend of experience in communications, marketing and branding, she established Interbrand’s global Brand Engagement practice and leads Interbrand Canada.


Managing Director, Interbrand Canada