Alfred DuPuy has 20+ years’ experience working with businesses and brands while living and working in North and South America, Europe and Asia. His experience has taught him that all strong and valuable brands – at their core – are driven by real and distinctive customer insight, leading to a compelling business case for change. Alfred is driven by the desire to unveil this insight and to translate it into compelling and effective brand and business strategy. He believes that the key to doing this successfully is in combining analytic rigor with creative thinking. He has delivered innovative analytic, business, strategic and engagement solutions for consumer, business, educational, not-for-profit and every kind of brand in between.