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Brian Erdman

Managing Director, Consumer Branding
As Managing Director of Interbrand’s Consumer Branding Practice, Brian is committed to developing a deep understanding of our clients’ needs, and directing the consultancy to achieve our clients’ success, whether through established service offerings or through new, innovative approaches. He values lasting relationships as a client’s trusted advisor, and he understands the need to earn that partnership every day. When Brian joined Interbrand in 2010, he brought valuable experience and perspective from both the client and agency sides. Brian has 15 years of agency experience, and he spent more than six years at Procter & Gamble, where he worked in Brand Management at the start of his career. In his time at Interbrand, he has held a variety of executive-level leadership positions, giving him a holistic understanding of the consumer branding industry, the needs of Interbrand’s clients, and how agency partners can create value and growth for our clients. Brian’s thought leadership has been featured in publications including BRANDWEEK, ADWEEK, and BRANDPackaging, and he has led successful branding and design initiatives across a wide range of categories for many high-profile clients. Brian holds a Bachelor of Science in Mechanical Engineering from the University of Cincinnati and an MBA from the Kelley School of Business at Indiana University.