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Cindi Jones

Senior Director, Strategy

Cindi is Senior Director of Strategy at Interbrand. With a focus on consumer packaged goods, Cindi leads brand and design strategy, insights, and planning for a range of major CPG clients.

Cindi brings to the team an extensive background in brand strategy, consumer insights, and communications development, having led top consumer brands towards successful strategies and ideas – both as a client and a consultant. This client- and supplier-side “combination experience” gives her a unique perspective in understanding client challenges from a holistic business view. Cindi uses this perspective to develop consumer-driven plans and solutions designed to deliver actionable, business-building outcomes.