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Lori Parrett

Executive Director, Client Service, Retail

As Executive Director, Client Service, Lori is committed to growing and developing client relationships. She thrives on the responsibility of being the link between our clients and internal teams of strategists, designers and architects.  She approaches each partnership with creativity, integration and collaboration. She is passionate about growing brands and businesses with her clients.

Lori joined Interbrand in 2006, and brings valuable experience from her retail and shopper background. Prior to joining Interbrand, she worked on the retail side as a store manager and buyer for Luxottica, Elder Beerman and L Brands. In these roles, she developed a deep understanding and passion for shoppers and the retail experience.

Lori holds a Bachelor of Science in Textile, Apparel and Merchandising with a minor in Marketing.