Rebecca Robins is Global Chief Learning and Culture Officer for Interbrand. She is based in London and works with Interbrand’s global network of offices. Rebecca heads up the Interbrand Academy and is Global Luxury Sector lead.
Rebecca has extensive experience in branding, having worked in both New York and Europe, with a diverse range of clients across a number of industries. She also has specialist expertise in all aspects of the language that brands use, from brand naming to tone of voice.
A prolific writer, Rebecca has authored a wealth of publications championing the role and value of branding. She has written for The Guardian, Harper’s Bazaar and her writing and commentary has been featured in publications including Bloomberg, Business of Fashion, The Economist, FT, GQ, The Huffington Post, Il Sole 24 Ore, Luxury Society, Monocle, The New York Times, The Times, Wall St Journal, WWD and WOBI.
Rebecca is a regular conference speaker – most recently at The Economic Times of India Flow Festival and the New York Times Luxury Summit. She is a lecturer at a number of leading universities, member of awards juries and was named in the global Luxury Women to Watch.
She is co-author of the book Meta-luxury: Brands and the Culture of Excellence, (Palgrave Macmillan). Rebecca believes passionately that brands are related to culture and that brands that create value across generations become a vital part of our culture.
Rebecca has a passion for languages and linguistics, having graduated from Cambridge University with a First Class degree in French and German and an M. Phil. in European Literature. She also speaks Spanish and Italian, loves art, fashion and is an ardent music fan (and pianist).
Biggest professional achievement?
What I am doing now, at this moment, running and continuing to evolve, the Interbrand Academy; working with world-leading brands on game-changing remits, and the privilege to work with amazingly talented people the world over. It has to be what I am doing now, because we are always learning...
Best piece of leadership advice you ever received?
As a writer, and someone who has a deep reverence for the power of words to make a difference, to change things, I channel two giants of words in passing on some of their words of wisdom:
“Listen now again”. The polymathic Seamus Heaney was one of the true greats in our world and his words continue to resonate across generations. One of the greatest gifts that we can give in life, to each other, and to ourselves, is to listen…
“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” These phenomenal words from Le Guin are a constant reminder of the energy of how we engage with each other.
Something unusual about yourself that most people at work don’t know?
I play the piano. It’s something that I started when I was five, and fell in love with the sounds and possibilities of this amazing instrument.