Design: it’s more than just a marketing tool or pretty packaging. Design is an agent for change. More than just a “nice to have,” it is a tool that, when utilized correctly, has the power to transform brands and businesses, enabling growth. In June, the first issue BetterbyDesign
– Interbrand’s monthly feature– discussed how businesses are made better by design, experiencing measurable, tangible business advantages. This month, Jamey Wagner, Executive Creative Director, dives into one of our favorite categories, suited well for the summer months: grilling.