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And New York City is the perfect place to see this transformation come to life. Download the Retail Safari 2018 guide to have a glimpse into some of the most recent retail experiences that are shaking things up. These experiences are redefining the role of the store. They are ushering in change by disrupting industries as a whole by bravely redefining the role of retail and continuously reshaping consumer expectations. Despite the headlines, retail isn’t dying. Rather, it’s becoming a lot more exciting.