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Customers, now.

We know that what’s now for customers is what’s next for brands. We’re tapping into customers’ lives, in real-time, to understand what’s shifting, and give you confidence in the moves to make next. To find out more about our real-time connection to 500,000 customers across the globe, contact us.

06.01.20: Customer, Now. Episode 06: The Widening Empathy Gap

People are experiencing the same thing very differently

05.21.20: Customer, Now. Episode 05: Guilt in Everything

Truth is, guilt isn’t entirely successful at keeping us in check

05.14.20: Customer, Now. Episode 04: We Before Me

Tapping into customers’ imagination, creativity and perspective

04.16.20: Customer, Now. Episode 03: Survival of the Simplest

Winning brands focusing on what’s essential, now

04.07.20: Customer, Now. Episode 02: The Opposite is Also True

Discover why consumers binary thinking is making heroes and villains out of brands

05.19.10: InterbrandHealth - Learnings from COVID-19

For Mental Health Awareness month, we examine the impact of COVID-19 on the mental health and well-being of physicians and medical staff from their perspectives

06.03.20: Brand Moves

We round up the latest brand moves that matter

05.25.20: Brand Innovation

For businesses to survive through the next phase of life with COVID-19, they will need to innovate. But not necessarily through products or digital service channels. Christopher Nurko lays out the key tools for brand survival in this fast approaching second phase.

05.19.20: Sports and the Shifting Playing Field

With the traditional sports experience interrupted for the foreseeable future, how are brands responding?

 

 

 

05.14.20: Brand Collaborations

Simon Cotterrell unpicks the sudden wave of rival and random brand collaborations currently vying for consumers’ attention

04.17.20: Every Company is a Health Company Now

A brand’s impact on population health transcends the physical dimensions within which its business lives. Whether a B2B property management company, a media company, or even an online ticket distributor, all brands have a role to play and must be conscious, proactive, and transparent about their public health footprint

04.15.20: Relationships Matter

Subscription Impact Report: COVID-19 Edition

Our partners at Zuora share findings from their latest report

03.25.20: Customer, Now. Episode 01: Grocery: The 4th Emergency Service

Brands on the front line

03.20.20: Going Steady

The power of recurring revenue to weather a storm

03.18.20: Meet the Preppers

When a niche survivalist behavior goes mainstream

03.09.20: The Proximity Problem

The unexpected human consequences of total data transparency

New intelligence on shifting behavior