Interbrand’s action-oriented 2017 holiday campaign supports the United Nations’ 2030 Sustainable Development Goals

19. Dezember 2017

 


December 19, 2017 (New York, NY)– This holiday season, the leading brand consultancy is promoting action to support the 17 Sustainable Development Goals set in place by the United Nations. Each office around the globe was tasked with choosing a relevant SDG, and creating  a poster embedded with a specific call to action that allows audiences to contribute to a cause.

The 13 posters address topics such as freedom of speech, gender equality, clean water, climate change, and more. The purpose of this holiday campaign is to move beyond awareness to action, encouraging individuals around the globe to unite today, in the spirit of the season, to support a better tomorrow. Together, these actions will bring us steps closer to meeting the UN’s goal of transforming the world by 2030 and creating a sustainable future.

Interbrand Cincinnati supported UN Sustainable Development Goal #2: “End hunger, achieve food security and improved nutrition and promote sustainable agriculture.” The team partnered with Freestore foodbank and launched a non-perishable food drive. All canned donations will be assembled into a sculpture that we design, build, and transform into a physical poster before they head to the homes of the hungry. By turning something heart wrenching into something beautiful and meaningful, Interbrand is sending a message about what we can all do to create change. Learn more and donate at https://interbrandfooddrive.splashthat.com/.

Interbrand Canada chose UN Sustainable Development Goal #3: Ensure healthy lives and promote well-being for all at all ages, because well-being should be a right, not a privilege. The Toronto team incited action to support sustainable living at home. Quality of life scores in Canada rival that of any other country in the world. But they don’t reflect the experience of many Indigenous Peoples in Canada. While this inequality is being addressed, progress is unacceptably slow and further action is needed. The team’s posters are a call to all Canadians: Let your Members of Parliament now how you feel about inequality, and take action to fix it today. Find your local MP’s contact at ourcommons.ca.

Interbrand Milan and Interbrand Sao Paulo both felt it was important to support UN Sustainable Development Goal #4: “Ensure inclusive and quality education for all and promote lifelong learning.”

Interbrand Milan endorsed the Moleskine Foundation, as they are committed to providing youth with unconventional educational tools and experiences that help foster those skills and contribute to producing positive change in society and driving our collective future. To help secure the lifelong fulfillment of our underserved youth, and the sustainable growth of our economies, visitmoleskinefoundation.org.

It’s almost 2018, and illiteracy is still a reality for more than 758 million people around the world. This is a huge social problem as illiterate people are excluded from society, but it also presents a huge challenge to the growth and development of a nation like Sao Paulo. The team in Brazil put everyone in the place of an illiterate person to illustrate how alienating it can be. Knowledge is power. Join us,Be the Change.

HMKM was inspired by UN Sustainable Development Goal #5: Achieve gender equality and empower all women and girls, to challenge gender perceptions. HMKM’s campaign is affiliated with the UN Women’s ‘Step it Up for Gender Equality,’ aiming for Planet 50-50 by 2030. Visithttp://www.unwomen.org/en/get-involved to see how you can take us one step further towards a 50-50 world.

Interbrand Mexico chose to hone in on UN Sustainable Development Goal #6: Ensure access to water and sanitation for all. The team partnered with The Water Footprint Network after seeing just how much water is spent in the production of paper. The poster was created from recycled paper stock and projected in the office, inspiring colleagues to check their own print. Visit waterfootprint.org to see how you can take action in your everyday, help your organization reduce its water footprint, or join the larger movement by becoming an active supporter.

Interbrand Singapore embraced UN’s SDG #11: “Make cities inclusive, safe, resilient and sustainable.” There’s a large population of Bangladeshi itinerant workers in Singapore, who come for construction and engineering jobs. While these workers often struggle, they’re still more fortunate than the 25% of Bangladeshis who live in poverty back home. Those that seek refuge in urban areas often find water and sanitation sorely lacking, along with poor political representation. Help create a “City for All” by visiting bd.undp.org.

Interbrand Seoul supports UN Sustainable Development Goal #12: Ensure sustainable consumption and production patterns by urging us all to consider the impact of our actions, take initiative to change them, and reverse the damage that’s already been done.

The cellphone industry has become one of the fastest-growing enterprises in South Korea. New and improved models result in a yearly upgrade cycle that has rapidly increased the amount of e-waste in the country. When fully-functioning phones are treated as trash, they release hazardous chemicals into the environment that can affect human health and our ecosystems.

Green Korea United is dedicated to combating the costs of human “progress” on the natural world. Help secure a more sustainable future for all the world’s inhabitants by visiting greenkorea.org.

Interbrand’s Global Marketing Team (based in New York City), wanted to tackle a truly world-wide issue. By bringing attention to rising sea levels, Interbrand is supporting UN Sustainable Development Goal #13: Take urgent action to combat climate change and its impacts. Instead of packing it in, Interbrand is encouraging everyone to Be the Change and check out The Lazy Person’s Guide to Saving the World to see how even small acts can protect our collective future.

The state of our oceans is an issue that’s close to the hearts of those on our Tokyo team. The temperature, chemistry, currents, and ocean life are part of what make the planet habitable, for all its creatures. In support of #SaveOurOcean campaign, launched during The Ocean Conference, which supports the implementation of UN Sustainable Development Goal #14: Conserve and sustainably use the oceans, seas and marine resources, Interbrand Tokyo is echoing that global call to action to promote meaningful, lasting change. Help #SaveOurOcean by joining a Community of Ocean Actionor Registering a Voluntary Commitment today.

The teams at Interbrand Madrid and Paris created posters to promote the UN’s Sustainable Development Goal #15:”Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.”

Interbrand Madrid is concerned with the deluge of destructive forest fires that have swept the globe, so they designed a campaign to show just how widespread the problem is. They took to the streets with three different posters highlighting the exact numbers of hectares burned per hour, per day in three different countries. Designed to ignite action: to get individuals to be more conscious and authorities to invest in preparedness of systems and people to fight these deadly blazes. One action inspires another—we can fight these fires with equal fervor. Find out what you can do by visiting UN.org.

Interbrand Paris is helping us see the forest through the trees’ message in their posters.

The leaves that fall are carrying an urgent an S.O.S. across the globe: “Help us to survive today, and save our family of trees.” Nature needs a hero. Join those heeding the call. Find at what you can do at worldwildlife.org.

Inspired by the UN’s Sustainable Development Goal #16: Promote just, peaceful and inclusive societies, the Interbrand Cologne team aligned with Reporter ohne Grenzen, the German arm of Reporters sans Frontiers, which fights for freedom of the press and equal access to information. So let’s rip off the tape together: Make a donation, become an member, or simply get informed.

To see the designs of all Interbrand’s 2017 holiday campaigns, please visithttps://www.interbrand.com/views/ibacts-for-a-sustainable-future.

For more information, please contact:
Alyssa Carfi
Senior Public Relations Associate
Phone: 212 798 7547
Mobile: 973-897-6264
alyssa.carfi@interbrand.com