Ameya has, over the last 18 years, worked on and built some of India’s best brands. As one of the earliest members of ICICI Bank’s International Banking Group, Ameya built the ICICI Brand in markets as diverse as the USA, Canada, the Middle East and Sri Lanka.
As head of marketing at TimesofMoney, he helped Remit2India breach the 1 Billion Dollar mark in remittances. Besides Banking and Finance, Ameya has solid experience in the Auto (Volkswagen, Renault, Nissan, Mahindra and Bajaj Auto), FMCG (Unilever brands, Godrej), Alcoholic Beverages (Kingfisher, McDowell’s) and Fashion (Van Heusen) industries.
Ameya is a Pharmacist by profession, having graduated in Pharmaceutical Sciences from K M Kundnani College of Pharmacy, Mumbai. He followed that up with a Masters in Marketing Management from Jamnalal Bajaj Institute of Management. He started his branding career at J Walter Thompson, and has since worked at Mudra India, ICICI Bank and The Times Group before joining Interbrand in 2011.
When he’s not building brands, Ameya indulges his other passions, which include fitness, music and motorcycling. He is an avid guitarist and has served as a HOG Officer for the Mumbai Chapter of the Harley Owners’ Group.