With Ashish at the helm, Interbrand India, over its three years of history, has already been chosen as a partner by almost half of the top 30 Best Indian Brands. The key relationships built by him include Reliance, Godrej, Mahindra, Bajaj Auto, Zee, Tata, HCL, L&T, and Union Bank.
An author, social commentator, and columnist, as well as a Culture Brand exponent, entrepreneurial businessman, and DDB Global Thought Leader; Ashish has, as a brand strategy expert, led or played a decisive role in some of the most acclaimed brand creations and makeovers of recent times within the Indian market.
His portfolio includes the corporate branding of PepsiCo GNG, rebranding of the Godrej Group, makeover of Union Bank and XLRI, creation of a new brand for Etisalat, branding of Baroda Next & Godrej Expert Hair Colors, decisive repositioning of Godrej No 1, brand strategy and architecture for Real Good Chicken and Yummiez, brand revitalization for Care India and Calcium Sandoz, brand design for Reliance Metro and DDB Mudra Group, amongst other projects.
Having instituted and headed the Strategic Planning function at DDB Mudra, Ashish set up and successfully ran Water, a strategic branding & design consultancy that is now Interbrand India. He is a regular invitee to the important brand forums across the Indian sub-continent.
Biggest professional achievement?
Leading or being a key part of some of the most prestigious branding exercises in India in the recent decade.
Best piece of leadership advice you ever received?
Something unusual about yourself that most people at work don’t know?
That I am a poet!