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Do you want to build barrier free brand experiences?
Special Report
The Pursuit of Barrier-Free Brand Experience.
Introducing Inclusive Design
The Pursuit of Barrier-Free Brand Experience has one very simple goal: to create great experiences that work for as many people as possible, for as long as possible.
Outdated ideals, apathy and historic fear of disability have led to a ‘design divide’. In prioritising the needs of nondisabled people, the majority of experiences have been built to exclude a substantial section of society.
Brands have been unwittingly instrumental in perpetuating this divide, resulting in widespread inaccessibility, diminished opportunity, discrimination and stigma.
We want to help break down this divide by working to make more experiences equitable and seamless.
*The Return on Disability Report
Embracing Inclusive Design: A Strategic Imperative for 21st-Century Brands
When combined with friends and family, disability touches 73% of consumers.
Together, this market controls over $13 trillion in disposable income.
But currently, 75 – 80% of disabled people consider their experiences to be a failure.
It’s time this changed.
