Interbrand understands what it takes today to build the worlds’ most iconic brands. Interbrand is its people. We are a global team of thinkers, makers and collaborators. We are proud of our heritage and often regarded as the University of branding. To support our clients in an ever more complex world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.
Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In the world of Amazon, Instagram, 5G, and AI, Iconic Moves and a new approach to “always on” brand building are our current priorities.
The Interbrand Best Global Brands study/rankings and brandchannel are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most accelerated learning environment in the marketing world.