New York, NY, USA (October 1, 2018)- Interbrand announced the appointment of Laura Krajecki as Global Executive Director and the newest member of its Global Executive Leadership Team effective October 1, 2018. An expert in brand, customer, and media, Krajecki will lead the growth of Interbrand and its largest global partners. Krajecki comes to Interbrand after three years as Global Head of Human Truths at Google, where she established and built the Global Human Truths practice.
“We are delighted to have someone of Laura’s caliber on our team. She has a tremendous track record as an innovator, and the respect of some of the world’s most progressive clients,” said Charles Trevail, Global Chief Executive Officer, Interbrand.
“I am thrilled to be joining Interbrand. They are the world’s premiere brand consultancy, and I look forward to helping develop next generation brand consulting with our clients,” said Laura Krajecki, Global Executive Director of Interbrand. “People are moving faster than brands. In order to innovate and disrupt, you need to see around the corner together. It’s more imperative than ever to unlock human insights for meaningful connection, co-creation, and business growth.”
Krajecki has more than 20 years’ experience partnering with the world’s top marketers to transform their brands and businesses through consumer instinct, global audience expertise, and innovative approaches that surface emerging behaviors and cultural trends. Prior to Google, Laura served as Chief Consumer Officer of Starcom Mediavest Group, where she created and led the Human Experience Strategy practice across the network’s top 20 global clients, and built global consumer insight capabilities.