Rebecca Robins is Global Chief Learning and Culture Officer for Interbrand. She is based in London and works with Interbrand’s global network of offices to nurture and develop world class talent, while heading up the global luxury practice and business intelligence. Rebecca previously held the title of Global Director and was Regional Director for EMEA & LatAm prior, and has extensive experience in branding, having worked with a range of clients across industries.
She has specialist expertise in luxury branding as well as all aspects of the language that brands use, from brand naming to tone of voice. She has worked in both the New York and London offices of Interbrand.
A prolific writer, Rebecca has authored a wealth of publications championing the role and value of branding. She has written for Harper’s Bazaar and The Guardian and her writing and commentary has been featured in publications such as Bloomberg, The Economist, Forbes, FT, GQ, Il Sole 24 Ore, La Tribune, Luxury Society, Monocle, NY Times, Wall St Journal and WOBI. Rebecca is a regular conference speaker and member of awards juries. She was also named in the global list of Luxury Women to Watch.
She is co-author of the FT acclaimed book Meta-luxury: Brands and the Culture of Excellence, (Palgrave Macmillan). Rebecca believes passionately that brands are related to culture and that brands that create value across generations become a vital part of our culture.
Rebecca has a passion for languages and linguistics, having graduated from Cambridge University with a First Class degree in French and German and an M Phil in European Literature. She also speaks Spanish and Italian, loves art, fashion and is an ardent music fan (and pianist). Clients include: AstraZeneca, British Airways, Burberry, Condé Nast, Dave Stewart, Fiat, Goodyear, GSK, Lego, LVMH, Mondelez, Novartis, Philips, Reuters, Roche, Sainsbury’s, Merck Serono, Siemens, Soneva and Sony.
Rebecca writes the LuxuryWatch blog on brandchannel and is on Twitter @robins_rebecca