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A Media Statement from Interbrand

September 30, 2016

 


NEW YORK, NY (30 September 2016) — The following is a media statement from Interbrand:

Our commitment to being a global organization is an important part of what makes us Interbrand and our network has been built both through wholly owned offices and key partnerships around the world. Our Africa presence, a license held by Intergroup Brand Consultancy, represents one of these partnerships. This affiliation has existed for slightly over 20 years, and we are very thankful for the collaboration, first with Jeremy Sampson, and over the past 10 years with Doug de Villiers and his extended team.

Based on our respective business priorities, we have mutually decided that the business in Africa moving forward will continue as an independent trading organization. As a result, we will no longer have a dedicated presence representing Interbrand in Africa. We will, however, continue to partner with the Intergroup team, as well as working directly, in service of Interbrand clients in the region.

We are grateful for everything we’ve achieved together with our African partners, and we wish them well for the future.

If you have any specific questions that relate to ongoing projects or work under consideration, please feel free to reach out directly.

Thank you.

Gonzalo Brujó

About Interbrand
Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit www.interbrand.com

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