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Heightening Strategy & Analytics Offerings, Interbrand rehires Alfred DuPuy

May 4, 2018


Cincinnati, Ohio (May 4, 2018)– Interbrand’s Cincinnati office, home to the firm’s retail team, has brought Alfred DuPuy back to the business to lead the growth of all strategy, analytics, and valuation work, extending its impact and influence worldwide.

DuPuy previously led the strategy for the retail team, ensuring all efforts are delivered against clients’ business objectives. In his new role as Executive Director, he will reassume this leadership role within this team, as well as oversee Interbrand’s regional and international valuation offer. As part of this role, Alfred will lead the creation of new products and furthering ROI/business case modelling capabilities.

“Coming back to Interbrand at such a pivotal time in the industry is inspiring,” said Alfred DuPuy. “We’ve entered a period where organizations are looking to develop world-class creative ideas and new brand experiences. As brand experts, Interbrand’s approach is to bring together “data” and “inspiration,” creating strategic solutions for growth and success, specific to each of our clients’ needs.”

In 2010, Interbrand’s methodology was recognized as the world’s first ISO certified approach for valuing brands. As the pioneers of brand valuation, Interbrand has perfected its offerings to fit the ever-evolving needs of clients. To date, the qualitative and quantitative methodologies developed by Interbrand have helped, and continue to help, better assess a company’s business potential and path for growth.

Mike Rocha, Global Head of Valuation & Analytics said: “I am delighted to have Alfred back on the team. He brings an invaluable combination of strategic rigor and commercial acumen that is essential for a brand strategy to land effectively and impact business results.”

About Interbrand
Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit

For more information, please contact:

  • Alyssa Carfi
  • Senior Manager, Global PR & Corporate Communications
  • Phone: 212 798 7547
  • Mobile: 973-897-6264
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