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Cincinnati, Ohio (May 4, 2018)– Interbrand’s Cincinnati office, home to the firm’s retail team, has brought Alfred DuPuy back to the business to lead the growth of all strategy, analytics, and valuation work, extending its impact and influence worldwide.
DuPuy previously led the strategy for the retail team, ensuring all efforts are delivered against clients’ business objectives. In his new role as Executive Director, he will reassume this leadership role within this team, as well as oversee Interbrand’s regional and international valuation offer. As part of this role, Alfred will lead the creation of new products and furthering ROI/business case modelling capabilities.
“Coming back to Interbrand at such a pivotal time in the industry is inspiring,” said Alfred DuPuy. “We’ve entered a period where organizations are looking to develop world-class creative ideas and new brand experiences. As brand experts, Interbrand’s approach is to bring together “data” and “inspiration,” creating strategic solutions for growth and success, specific to each of our clients’ needs.”
In 2010, Interbrand’s methodology was recognized as the world’s first ISO certified approach for valuing brands. As the pioneers of brand valuation, Interbrand has perfected its offerings to fit the ever-evolving needs of clients. To date, the qualitative and quantitative methodologies developed by Interbrand have helped, and continue to help, better assess a company’s business potential and path for growth.
Mike Rocha, Global Head of Valuation & Analytics said: “I am delighted to have Alfred back on the team. He brings an invaluable combination of strategic rigor and commercial acumen that is essential for a brand strategy to land effectively and impact business results.”