Receiving recognition of the 2018 Global Awards showcase of brand transformation
New York, New York (25, 2018) – Interbrand, the world’s leading brand consultancy, has won Distinction and Merit awards for the 2018 REBRAND 100® Global Awards competition. Honoring the most successful rebrands worldwide, Interbrand’s work from 3 continents has been recognized, resulting in a total winning of 9 awards.
“Creativity is the most powerful tool in bringing business strategy to life; it’s where pride and engagement are realized,” said Andy Payne, Global Chief Creative Officer of Interbrand. “Celebrating brand transformation through creativity and design is the most powerful tool a brand has in cultivating new and existing customers.”
The 9 awards featured:
DFW Airport: Interbrand New York worked to create an identity around the DFW journey line, a channel that runs through the logo which represents clarity and strength of our path ahead. The overall brand expression reflects the warm and welcoming, entrepreneurial spirit and attitude of the people of Dallas and Fort Worth.
NSC Comunicaçāo: NSC is a brand that holds the identity of an entire state. The name (NSC Comunicação), is an abbreviation for “Nossa (our) Santa Catarina” and reinforces the company’s strong ties with the local community. Interbrand identified the brand’s purpose, “To produce content that creates value to the people of Santa Catarina.” The identity is colorful and dynamic and creates a simple way to reflect the company’s reliable, energetic and engaging personality.
Siemens: Interbrand joined other agencies, overseeing and facilitating the strategy and creative behind the rebrand guiding Siemens through the digital revolution. Through the launch of a new brand experience system that breathes simplicity and drives differentiation, a new key brand element was born. Using images to connect with the audience by telling real stories, typefaces to adapt for digital touchpoints, and an easy to use layout system for consistent appearance globally, a user-friendly brand management system was created.
AT&T: Aligned on a master brand architecture, Interbrand created a refined suite of core elements—a streamlined, confident reimagining of the iconic Globe logo, refreshed brand color palette, new experience principles and brand voice to unify the brand across business units and experiences.
Baker Hughes: The world’s first digital industrial company received a modern identity. A bold logo and bright color palette, with text spelling out the name “Baker Hughes,” matched with the GE monogram signifies the relationship to GE corporate, as well the “a GE company.” Interbrand also developed the official shorthand, BHGE, to keep this relationship intact. With the goal of revolutionizing the business from reservoir to refinery, BHGE’s voice needed to capture that momentum in its communications. By sharing short, compelling, data-driven stories, BHGE’s voice expresses a clear point of view on where the industry is going and how it will get there.
ISA: Interbrand Japan turned ISA’s philosphy into a simple proposition underlining ISA’s work to help children feel empowered, excited and passionate to challenge themselves and the world. This new message went along with bold and energetic graphics designed by the team to draw attention to a compelling call to action— “Be inspired!” which shows kids that they can become anything they want.
Dhiraagu: An evolution of the “hand print” was designed by Interbrand to work seamlessly across both digital and non-traditional platforms. This new symbol, graphic system and change of principle color, integrates distinctive characteristics of Maldives.
Mitsubishi Heavy Industries Group: Interbrand reinvented MHI as a clean, sophisticated innovator whose technology opens up exciting areas of technology and research. The creative direction matched the strategic concept to imagery that suggests the sleek lines of modern science and the unlimited possibilities of tomorrow.
TEGRA: Through the union of “integrity” and “integration,” Tegra was born. Interbrand developed this unique verbal identity to re-signify the classic language of the real estate world. The concept is present in the color, icons and photography of Tegra’s offices and transposition.
To learn more about each of Interbrand’s award-winning projects or to see the complete list of this year’s REBRAND winners, please visit: https://rebrand.com/2018-showcase/