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Interbrand and C Space announce Interbrand X, a new customer-obsessed solution for accelerated brand x customer experience innovation

July 17, 2019

 


New York, New York – July 17 – Global brand consultancy, Interbrand, in partnership with customer agency, C Space, announce the launch of their new integrated customer experience offering: Interbrand X.

Business leaders know that addictively engaging customer experiences are a key differentiator and critical driver of brand growth – so leading organizations are asking for new, more disruptive ways to connect customer demands to brand activation.

Interbrand X places customers in the drivers’ seat for brand experience building. It combines the best of Interbrand and C Space’s capabilities, leveraging deep customer understanding to design experiences that people crave, adopt, and evangelize every day.

The offer will rely on customer-led innovation – enabling brands to co-create new experiences in partnership with their customers. It builds from C Space and Interbrand’s expertise in: brand strategy, insights and customer collaboration. Key practice areas also include: dynamic segmentation, customer journey mapping, experience innovation, as well as immersive and interactive creative solutions for clients.

D&AD award-winning Executive Creative Director, William Woduschegg, will relocate from Interbrand Tokyo, and will lead the new offer alongside Michael Green, VP of Customer Strategy and Solutions at C Space. The two will have support from Christopher Nurko, Chief Innovation Officer at the Interbrand Group of Companies. Interbrand X will be based in the Interbrand global headquarters in New York City.

Both C Space and Interbrand have tremendous experience in delivering exceptional customer and brand experiences for our clients. Interbrand X will build customers into the heart of how brands are built, delivering game-changing moves that spark desire, create utility, and drive extraordinary results,” said Charles Trevail, CEO, Interbrand Group of Companies.

Interbrand X launches with 3 new client relationships:

  • A rapidly-growing QSR brand is using Interbrand X to identify their future target audience and create an optimal customer experience.
  • A universally-recognized personal care brand is using Interbrand X to define a disruptive positioning strategy.
  • A global food and beverage company is using Interbrand X to articulate their 10-year purpose, mission, vision and implications for business decision making.

Clients will have access to the shared resources of both agencies, enabling them to have direct conversations with their customers, and ultimately shape brand identities that can land immediate impact.

 

About Interbrand

At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 16 offices in 14 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit interbrand.com.

 

About C Space

C Space is a global customer agency. We create rapid customer insight and business change. We work with some of the world’s best known brands – like Walmart, Samsung, IKEA and more – to build customers into the ways companies work and deliver on “Customer Inspired Growth.” By building ongoing relationships with customers, our clients stay relevant, deliver better experiences, launch successful products, and build loyalty. We have 450 employees globally. We’re headquartered in Boston and London, but also have offices in New York, San Francisco, Japan and Mexico City. C Space is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). To learn more, visit www.cspace.com.

 

For more information, please contact:

Amadeus Redha
Global Press Manager, Interbrand
amadeus.redha@interbrand.com
+442086181690

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